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The world of decentralized finance (DeFi) is booming and the numbers are only trending up. According to DeFi Pulse, there is $95.28 billion in crypto assets locked in DeFi right now – up from $32 billion the year before. Leading the DeFi race is the Ethereum-based Maker protocol, with a 17.8% share of the market.
One of the main catalysts for this sector’s exponential growth can be attributed to an ROI-optimizing strategy unique to DeFi known as yield farming.
Ethereum-based credit market Compound started distributing COMP to the protocol’s users in June, 2020. This is a type of asset known as a “governance token” which gives holders unique voting powers over proposed changes to the platform. Demand for the token (heightened by the way its automatic distribution was structured) kicked off the present craze and moved Compound into the leading position in DeFi at the time.
The hot new term “yield farming” was born; shorthand for clever strategies where putting crypto temporarily at the disposal of some startup’s application earns its owner more cryptocurrency.
Another term floating about is “liquidity mining.”
The buzz around these concepts has evolved into a low rumble as more and more people get interested.
The casual crypto observer who only pops into the market when activity heats up might be starting to get faint vibes that something is happening right now. Take our word for it: Yield farming is the source of those vibes.
We’re going to start off with the very basics and then move to more advanced aspects of yield farming.
Tokens are like the money video-game players earn while fighting monsters, money they can use to buy gear or weapons in the universe of their favorite game.
But with blockchains, tokens aren’t limited to only one massively multiplayer online money game. They can be earned in one and used in lots of others. They usually represent either ownership in something (like a piece of a Uniswap liquidity pool, which we will get into later) or access to some service. For example, in the Brave browser, ads can only be bought using basic attention token (BAT).
Tokens proved to be the big use case for Ethereum, the second-biggest blockchain in the world. The term of art here is “ERC-20 tokens,” which refers to a software standard that allows token creators to write rules for them. Tokens can be used in a few ways. Often, they are used as a form of money within a set of applications. So the idea for Kin was to create a token that web users could spend with each other at such tiny amounts that it would almost feel like they weren’t spending anything; that is, money for the internet.
Governance tokens are different. They are not like a token at a video-game arcade, as so many tokens were described in the past. They work more like certificates to serve in an ever-changing legislature in that they give holders the right to vote on changes to a protocol.
So on the platform that proved DeFi could fly, MakerDAO, holders of its governance token, MKR, vote almost every week on small changes to parameters that govern how much it costs to borrow and how much savers earn, and so on.
One thing all crypto tokens have in common, though, is they are tradable and they have a price. So, if tokens are worth money, then you can bank with them or at least do things that look very much like banking. Thus: decentralized finance.
Fair question. For folks who tuned out for a bit in 2018, we used to call this “open finance.” That construction seems to have faded, though, and “DeFi” is the new lingo.
In case that doesn’t jog your memory, DeFi is all the things that let you play with money, and the only identification you need is a crypto wallet.
I can explain this but nothing really brings it home like trying one of these applications. If you have an Ethereum wallet that has even $20 worth of crypto in it, go do something on one of these products. Pop over to Uniswap and buy yourself some FUN (a token for gambling apps) or WBTC (wrapped bitcoin). Go to MakerDAO and create $5 worth of DAI (a stablecoin that tends to be worth $1) out of the digital ether. Go to Compound and borrow $10 in USDC.
(Notice the very small amounts I’m suggesting. The old crypto saying “don’t put in more than you can afford to lose” goes double for DeFi. This stuff is uber-complex and a lot can go wrong. These may be “savings” products but they’re not for your retirement savings.)
Immature and experimental though it may be, the technology’s implications are staggering. On the normal web, you can’t buy a blender without giving the site owner enough data to learn your whole life history. In DeFi, you can borrow money without anyone even asking for your name.
DeFi applications don’t worry about trusting you because they have the collateral you put up to back your debt (on Compound, for instance, a $10 debt will require around $20 in collateral).
Read more: Which Comes First: DeFi Utility or Yield?
If you do take this advice and try something, note that you can swap all these things back as soon as you’ve taken them out. Open the loan and close it 10 minutes later. It’s fine. Fair warning: It might cost you a tiny bit in fees.
So what’s the point of borrowing for people who already have the money? Most people do it for some kind of trade. The most obvious example, to short a token (the act of profiting if its price falls). It’s also good for someone who wants to hold onto a token but still play the market.
It does, and in DeFi that money is largely provided by strangers on the internet. That’s why the startups behind these decentralized banking applications come up with clever ways to attract HODLers with idle assets.
Liquidity is the chief concern of all these different products. That is: How much money do they have locked in their smart contracts?
“In some types of products, the product experience gets much better if you have liquidity. Instead of borrowing from VCs or debt investors, you borrow from your users,” said Electric Capital managing partner Avichal Garg.
Let’s take Uniswap as an example. Uniswap is an “automated market maker,” or AMM (another DeFi term of art). This means Uniswap is a robot on the internet that is always willing to buy and it’s also always willing to sell any cryptocurrency for which it has a market.
On Uniswap, there is at least one market pair for almost any token on Ethereum. Behind the scenes, this means Uniswap can make it look like it is making a direct trade for any two tokens, which makes it easy for users, but it’s all built around pools of two tokens. And all these market pairs work better with bigger pools.
To illustrate why more money helps, let’s break down how Uniswap works.
Let’s say there was a market for USDC and DAI. These are two tokens (both stablecoins but with different mechanisms for retaining their value) that are meant to be worth $1 each all the time, and that generally tends to be true for both.
The price Uniswap shows for each token in any pooled market pair is based on the balance of each in the pool. So, simplifying this a lot for illustration’s sake, if someone were to set up a USDC/DAI pool, they should deposit equal amounts of both. In a pool with only 2 USDC and 2 DAI it would offer a price of 1 USDC for 1 DAI. But then imagine that someone put in 1 DAI and took out 1 USDC. Then the pool would have 1 USDC and 3 DAI. The pool would be very out of whack. A savvy investor could make an easy $0.50 profit by putting in 1 USDC and receiving 1.5 DAI. That’s a 50% arbitrage profit, and that’s the problem with limited liquidity.
(Incidentally, this is why Uniswap’s prices tend to be accurate, because traders watch it for small discrepancies from the wider market and trade them away for arbitrage profits very quickly.)
However, if there were 500,000 USDC and 500,000 DAI in the pool, a trade of 1 DAI for 1 USDC would have a negligible impact on the relative price. That’s why liquidity is helpful.
Similar effects hold across DeFi, so markets want more liquidity. Uniswap solves this by charging a tiny fee on every trade. It does this by shaving off a little bit from each trade and leaving that in the pool (so one DAI would actually trade for 0.997 USDC, after the fee, growing the overall pool by 0.003 USDC). This benefits liquidity providers because when someone puts liquidity in the pool they own a share of the pool. If there has been lots of trading in that pool, it has earned a lot of fees, and the value of each share will grow.
And this brings us back to tokens.
Liquidity added to Uniswap is represented by a token, not an account. So there’s no ledger saying, “Bob owns 0.000000678% of the DAI/USDC pool.” Bob just has a token in his wallet. And Bob doesn’t have to keep that token. He could sell it. Or use it in another product. We’ll circle back to this, but it helps to explain why people like to talk about DeFi products as “money Legos.“
It can be a lot more lucrative than putting money in a traditional bank, and that’s before startups started handing out governance tokens.
Let’s use Compound as an illustration. As of January, 2022, a person can put USDC or tether (USDT) into Compound and earn around 3% on it. Most U.S. bank accounts earn less than 0.1% these days, which is close enough to nothing.
However, there are some caveats. First, there’s a reason the interest rates are so much juicier: DeFi is a far riskier place to park your money. There’s no Federal Deposit Insurance Corporation (FDIC) protecting these funds. If there were a run on Compound, users could find themselves unable to withdraw their funds when they wanted.
Plus, the interest is quite variable. You don’t know what you’ll earn over the course of a year. USDC’s rate is high right now but it used to hover somewhere in the 1% range.
Similarly, a user might get tempted by assets with more lucrative yields like USDT, which typically has a much higher interest rate than USDC. The trade-off here is USDT’s transparency about the real-world dollars it’s supposed to hold in a real-world bank is not nearly up to par with USDC’s. A difference in interest rates is often the market’s way of telling you the one instrument is viewed as dicier than another.
Users making big bets on these products turn to companies Opyn and Nexus Mutual to insure their positions because there’s no government protections in this nascent space – more on the ample risks later on.
So users can stick their assets in Compound or Uniswap and earn a little yield. But that’s not very creative. Users who look for angles to maximize that yield: those are the yield farmers.
Broadly, yield farming is any effort to put crypto assets to work and generate the most returns possible on those assets.
At the simplest level, a yield farmer might move assets around within Compound, constantly chasing whichever pool is offering the best APY from week to week. This might mean moving into riskier pools from time to time, but a yield farmer can handle risk.
“Farming opens up new price arbs [arbitrage] that can spill over to other protocols whose tokens are in the pool,” said Maya Zehavi, a blockchain consultant.
Because these positions are tokenized, though, they can go further.
In a simple example, a yield farmer might put 100,000 USDT into Compound. They will get a token back for that stake, called cUSDT. Let’s say they get 100,000 cUSDT back (the formula on Compound is crazy so it’s not 1:1 like that but it doesn’t matter for our purposes here).
They can then take that cUSDT and put it into a liquidity pool that takes cUSDT on Balancer, an AMM that allows users to set up self-rebalancing crypto index funds. In normal times, this could earn a small amount more in transaction fees. This is the basic idea of yield farming. The user looks for edge cases in the system to eke out as much yield as they can across as many products as it will work on.
Because of liquidity mining. Liquidity mining supercharges yield farming.
Liquidity mining is when a yield farmer gets a new token as well as the usual return (that’s the “mining” part) in exchange for the farmer’s liquidity.
“The idea is that stimulating usage of the platform increases the value of the token, thereby creating a positive usage loop to attract users,” said Richard Ma of smart-contract auditor Quantstamp.
The yield farming examples above are only farming yield off the normal operations of different platforms. Supply liquidity to Compound or Uniswap and get a little cut of the business that runs over the protocols – very vanilla.
But Compound announced in 2020 it wanted to truly decentralize the product and it wanted to give a good amount of ownership to the people who made it popular by using it. That ownership would take the form of the COMP token.
Lest this sound too altruistic, keep in mind that the people who created it (the team and the investors) owned more than half of the equity. By giving away a healthy proportion to users, that was very likely to make it a much more popular place for lending. In turn, that would make everyone’s stake worth much more.
So, Compound announced this four-year period where the protocol would give out COMP tokens to users, a fixed amount every day until it was gone. These COMP tokens control the protocol, just as shareholders ultimately control publicly traded companies.
Every day, the Compound protocol looks at everyone who had lent money to the application and who had borrowed from it and gives them COMP proportional to their share of the day’s total business.
This was a brand-new kind of yield on a deposit into Compound. In fact, it was a way to earn a yield on a loan, as well, which is very weird: Who’s ever heard of a borrower earning a return on a debt from their lender?
COMP’s value reached a peak of over $900 in 2021. We did the math elsewhere but long story short: investors with fairly deep pockets can make a strong gain maximizing their daily returns in COMP. It is, in a way, free money.
It’s possible to lend to Compound, borrow from it, deposit what you borrowed and so on. This can be done multiple times and DeFi startup Instadapp even built a tool to make it as capital-efficient as possible.
“Yield farmers are extremely creative. They find ways to ‘stack’ yields and even earn multiple governance tokens at once,” said Spencer Noon of DTC Capital.
COMP’s value spike is a temporary situation. The COMP distribution will only last four years and then there won’t be any more. Further, most people agree that the high price now is driven by the low float (that is, how much COMP is actually free to trade on the market – it will never be this low again). So the value will probably gradually go down, and that’s why savvy investors are trying to earn as much as they can now.
Appealing to the speculative instincts of diehard crypto traders has proven to be a great way to increase liquidity on Compound. This fattens some pockets but also improves the user experience for all kinds of Compound users, including those who would use it whether they were going to earn COMP or not.
As usual in crypto, when entrepreneurs see something successful, they imitate it. Balancer was the next protocol to start distributing a governance token, BAL, to liquidity providers. Flash loan provider bZx then followed suit. Ren, Curve and Synthetix have also teamed up to promote a liquidity pool on Curve.
It is a fair bet many of the more well-known DeFi projects will announce some kind of coin that can be mined by providing liquidity.
The case to watch here is Uniswap versus Balancer. Balancer can do the same thing Uniswap does, but most users who want to do a quick token trade through their wallet use Uniswap. It will be interesting to see if Balancer’s BAL token convinces Uniswap’s liquidity providers to defect.
So far, though, more liquidity has gone into Uniswap since the BAL announcement, according to its data site.
No, but it was the most-used protocol with the most carefully designed liquidity mining scheme.
This point is debated but the origins of liquidity mining probably date back to Fcoin, a Chinese exchange that created a token in 2018 that rewarded people for making trades. You won’t believe what happened next! Just kidding, you will: People just started running bots to do pointless trades with themselves to earn the token.
Similarly, EOS is a blockchain where transactions are basically free, but since nothing is really free the absence of friction was an invitation for spam. Some malicious hacker who didn’t like EOS created a token called EIDOS on the network in late 2019. It rewarded people for tons of pointless transactions and somehow got an exchange listing.
These initiatives illustrated how quickly crypto users respond to incentives.
Fcoin aside, liquidity mining as we now know it first showed up on Ethereum when the marketplace for synthetic tokens, Synthetix, announced in July 2019 an award in its SNX token for users who helped add liquidity to the sETH/ETH pool on Uniswap. By October, that was one of Uniswap’s biggest pools.
When Compound Labs, the company that launched the Compound protocol, decided to create COMP, the governance token, the firm took months designing just what kind of behavior it wanted and how to incentivize it. Even still, Compound Labs was surprised by the response. It led to unintended consequences such as crowding into a previously unpopular market (lending and borrowing BAT) in order to mine as much COMP as possible.
Just last week, 115 different COMP wallet addresses – senators in Compound’s ever-changing legislature – voted to change the distribution mechanism in hopes of spreading liquidity out across the markets again.
Yes, on Ethereum.
Nothing has beaten bitcoin over time for returns, but there’s one thing bitcoin can’t do on its own: create more bitcoin.
A smart trader can get in and out of bitcoin and dollars in a way that will earn them more bitcoin, but this is tedious and risky. It takes a certain kind of person.
DeFi, however, offers ways to grow one’s bitcoin holdings – though somewhat indirectly.
For example, a user can create a simulated bitcoin on Ethereum using BitGo’s WBTC system. They put BTC in and get the same amount back out in freshly minted WBTC. WBTC can be traded back for BTC at any time, so it tends to be worth the same as BTC.
Then the user can take that WBTC, stake it on Compound and earn a few percent each year in yield on their BTC. Odds are, the people who borrow that WBTC are probably doing it to short BTC (that is, they will sell it immediately, buy it back when the price goes down, close the loan and keep the difference).
A long HODLer is happy to gain fresh BTC off their counterparty’s short-term win. That’s the game.
“DeFi, with the combination of an assortment of digital funds, automation of key processes, and more complex incentive structures that work across protocols – each with their own rapidly changing tech and governance practices – make for new types of security risks,” said Liz Steininger of Least Authority, a crypto security auditor. “Yet, despite these risks, the high yields are undeniably attractive to draw more users.”
We’ve seen big failures in DeFi products. MakerDAO had one so bad in 2020 it’s called “Black Thursday.” There was also the exploit against flash loan provider bZx. These things do break and when they do money gets taken.
Right now, the deal is too good for certain funds to resist, so they are moving a lot of money into these protocols to liquidity mine all the new governance tokens they can. But the funds – entities that pool the resources of typically well-to-do crypto investors – are also hedging. Nexus Mutual, a DeFi insurance provider of sorts, told CoinDesk it has maxed out its available coverage on these liquidity applications. Opyn, the trustless derivatives maker, created a way to short COMP, just in case this game comes to naught.
And weird things have arisen. At one point, there were more DAI on Compound than have been minted in the world. This makes sense once unpacked but it still feels dicey to everyone.
That said, distributing governance tokens might make things a lot less risky for startups, at least with regard to the money cops.
“Protocols distributing their tokens to the public, meaning that there’s a new secondary listing for SAFT tokens, [gives] plausible deniability from any security accusation,” Zehavi wrote. (The Simple Agreement for Future Tokens was a legal structure favored by many token issuers during the ICO craze.)
Whether a cryptocurrency is adequately decentralized has been a key feature of ICO settlements with the U.S. Securities and Exchange Commission (SEC).
COMP turned out to be a bit of a surprise to the DeFi world, in technical ways and others. It has inspired a wave of new thinking.
“Other projects are working on similar things,” said Nexus Mutual founder Hugh Karp. In fact, informed sources tell CoinDesk brand-new projects will launch with these models.
We might soon see more prosaic yield farming applications. For example, forms of profit-sharing that reward certain kinds of behavior.
Imagine if COMP holders decided, for example, that the protocol needed more people to put money in and leave it there longer. The community could create a proposal that shaved off a little of each token’s yield and paid that portion out only to the tokens that were older than six months. It probably wouldn’t be much, but an investor with the right time horizon and risk profile might take it into consideration before making a withdrawal.
(There are precedents for this in traditional finance: A 10-year Treasury bond normally yields more than a one-month T-bill even though they’re both backed by the full faith and credit of Uncle Sam, a 12-month certificate of deposit pays higher interest than a checking account at the same bank, and so on.)
As this sector gets more robust, its architects will come up with ever more robust ways to optimize liquidity incentives in increasingly refined ways. We could see token holders greenlighting more ways for investors to profit from DeFi niches.
Whatever happens, crypto’s yield farmers will keep moving fast. Some fresh fields may open and some may soon bear much less luscious fruit.
But that’s the nice thing about farming in DeFi: It is very easy to switch fields.
Learn More: DeFi Crash Course 101
Tokeny, a Luxembourg-based tokenization platform, announced today a new partnership with Inveniam, a SaaS company delivering trust, transparency, and completeness of data to private market assets. Additionally, the partnership includes a €5m investment by Inveniam, Apex, and K20 Fund.
The partnership aims to fully unlock asset liquidity via tokenization, which will be facilitated by providing all technical solutions private asset owners need, covering the entire value chain of tokenized assets underpinned with trusted data regarding asset valuation and pricing.
Inveniam works with private market asset owners and managers to deliver trusted valuation and pricing data using distributed ledger technology. This data underpins private market digital assets and gives these assets integrity upon which market participants can establish price discovery.
While Tokeny’s solutions provide a compliance infrastructure enabling asset managers to easily bring nearly every kind of real-world asset to the blockchain, Inveniam allows their investors to access trusted data and asset valuation. Liquidity will be realized as investors can conduct peer-to-peer transfers using Tokeny’s compliance framework with a fair and transparent price reference provided by Inveniam.
“We’ve been watching the Tokeny team’s progress and product evolution for more than two years and know they’re building next-gen tokenization systems the efficient and compliant way. Totally altering the global trading of private market assets will only work on the institutional level if the experience is seamless, the technology is top-notch, and the right regulatory structures and business networks are in place. This partnership addresses all those requirements for success.”
– Patrick O’Meara, Chairman & CEO of Inveniam
Tokeny offers an institutional-grade white-label solution for digital assets that allows asset owners and managers to efficiently and compliantly issue, transfer, and manage digital assets. All processes, from the client onboarding process including KYC/AML checks to the administration required to manage investor subscriptions, capital tables, distributions, capital calls, etc., are streamlined on the Tokeny platform.
“Tokeny’s capabilities pick up right where Inveniam’s end and vice versa, addressing two biggest obstacles in private markets — pricing data and compliance — on a hyper-efficient infrastructure. In tandem with this very synergistic partnership, the investment by Apex, K20, and Inveniam will allow us to further improve our solutions and accelerate the adoption of tokenization with the best-in-class technology.”
– Luc Falempin, CEO Tokeny Solutions
Additional value to the market will accrue as the partnership will ultimately enable Apex Group, Inveniam’s fund administration partner, to deliver end-to-end -services to a broad ecosystem of private asset owners.
Privacy coins and zero-knowledge technology, which some use to obfuscate the identity of sends/receivers and transaction amounts, have gained enormous popularity in recent years due to mounting regulatory surveillance against the crypto sector. But despite their rapid rise in market cap, critics continue to scrutinize such class of assets as enablers for masking illicit activities.
In an exclusive interview with Cointelegraph, Oliver Gale, CEO, and co-founder of the Panther Protocol (ZKP), elaborated on the technology behind its privacy decentralized finance, or DeFi, solutions and why it’s necessary for today’s crypto space:
CT: How much did you raise from your recent token sale, and what does your roadmap look like from here?
OG: We’ve raised over $30 million in total. For Panther protocol, we did several private sale rounds, and then we did a public sale on November the 23rd, which was 90 minutes long, and raised over $20 million during that time. The second question is around the roadmap itself, so Panther Protocol is a multi-chain privacy protocol with several zero-knowledge, data disclosure tools built into it; what we’re delivering in January is our minimum viable product (MVP).
We have multiple deployments this month. And that will be delivering an MVP that allows staking on Polygon and transferability of the ERC-20 token to ZKP token. And then, I estimate 30 to 60 days later; we’re going to deploy the complete v1.0 MVP, which will have the multi-asset privacy pools and multi-asset staking pools that are the shielded tools in which Panther assets can use be transacted privately. And that will also come with a version of ZK reveals, which is the mechanism by which users can voluntarily disclose their transaction data for compliance purposes or tax reporting purposes, etc. So that’s what can be expected across Q1.
We have over five EVM compatible partnerships in place to deploy Panther v1 on Near, Flare, etc. These shielded pools are being deployed across different chains. And then, our team is building a ZK-driven interchange across other chains, and the goal is to allow these assets to be swapped securely, with low fees, low and high transaction throughput.
CT: What’s the underlying cryptography behind these assets?
OG: So the multi-asset shielded pools are based on ZK-SNARKS. So you have a combination. The shielded pools are, you know, a version of mixer technology with the ability to split join transfer assets. Then we use ZK snarks for proof of ownership. So essentially, transactions happen within the multi-asset shielded pools. And, and then the mechanism for data disclosure reveals is another ZK snark circuit, which is set up to allow Essentially a trusted provider to provide proof that can be verified on the planter network of some data condition being met. And that while it’s been applied to compliance is our first use case, and were put in ZK reveals into production with launched out, which is essentially a launch is launched out is what it sounds like.
CT: Skeptics would say that private networks using zero-knowledge cryptography could become enablers of illicit transactions. What are your thoughts on the matter?
OG: In my view, if you build technology and have no intention of facilitating aiding and abetting or enabling crime, you are not guilty of any crime. But why is privacy needed? Our white paper has this; the bottom line is that actors who are under surveillance behave differently from those who are not. In other words, the exact behavior of our societies is impacted by being watched. So inevitably, there are going to be bad actors.
But I’ve never seen a gun on trial. You don’t put tools on trial; you put people on trial. And the overwhelming consensus of our global society, for all of the tools and technologies we use, is that if the device is more beneficial for the majority than the minority who abuse it, then you use it. And if that weren’t the case, then I’m not sure we would have any kitchen knives because knives are used for criminal activity by a minority. So any attempt to put privacy technology or blockchain technology on trial because a minority abused the system is an argument that can be extrapolated to anything in life.
Blockchain-based metaverse experiences are a hot topic right now because they combine two of the technology industry’s biggest transformation drivers that have been around for a long time, attracting millions of users and participants — immersive digital experiences and stakeholder-based commerce.
Where the newer blockchain-based ecosystems have made a difference is in offering users an ongoing stake in the ecosystem. Yet, that’s very reminiscent of Second Life, another very successful immersive world that came to widespread attention a decade ago and compares to some of the blockbuster experiences that exist today.
Paul Brody is EY’s global blockchain leader and a CoinDesk columnist.
At the top level, there are two critical takeaways for companies looking to enter the metaverse.
The first is that community is powerful and remarkably durable. Though Second Life may not make a lot of headlines anymore, it has a remarkably consistent and loyal user base, even if it’s not enormous. It also has a robust economy that is driven by ongoing sales of real estate in that virtual world.
Credit: Second Life user data from Gridsurvey.com
The second takeaway is that while community is enduring, it is gameplay that drives usage into the tens of millions. The biggest immersive digital experiences all have the same thing in common: they’re all games. From Minecraft to Roblox to Fortnite and quite a few others, the difference between having monthly average users in the tens of thousands and tens of millions is the difference between a 3D world that’s built for socializing and one that’s driven by gameplay, with social connections integrated.
What hasn’t been tested — yet — is if a high-performance gameplay-driven experience can be built in one of the new emerging decentralized ecosystems taking shape now. There are technical challenges around how blockchains operate that don’t make this simple, but if it were done successfully, it would shake up the gaming and metaverse ecosystems substantially. The most successful games have tended to build strong dedicated communities from casual players to organized teams and hugely successful streaming personalities. Until now, those communities haven’t really had any stake in the game itself.
Stakeholder-driven gaming could have a big impact on the culture of gaming itself, which is not always known for being warm and friendly. Personalities in the gaming industry find themselves on a relentless treadmill with no safety net. On top of an already rough and tumble culture, women, minorities and members of the LGBTQ community often face relentless bullying in the comment feeds and online forums. (For a good primer on how rewarding though rough this ecosystem is, check out this excellent Washington Post article.)
A stakeholder-driven model that rewards big contributors with an ongoing share in the ecosystem as a whole — not just their own performance — might help balance the ups and downs of the business for individuals. And for community holders who have an economic stake in the ecosystem as a whole, the threat of economic confiscation for ugly behavior might have a powerful moderating effect as well. That would keep the fun in gaming, which is the point.
The views reflected in this article are Paul Brody’s and do not necessarily reflect the views of the global EY organization or its member firms.
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