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The first major trillion-dollar-sized gap is Apple. The Cupertino-based company is allegedly working on XR (AR, VR, and MR) hardware and is rumored to launch its first wearable headset within the next couple of years. The unannounced hardware is rumored to be one of the most advanced headsets of its kind that relies on eye-tracking tech; it reportedly employs no less than 15 cameras and will run Apple’s own metaverse-tailored operating system called realityOS. Apple’s influence at catalyzing a whole new product category — take, for example, tablets, smartwatches, and earbuds — is unparalleled. Metaverse gear won’t be any different, which makes Apple’s absence truly baffling.
The next key exclusion is Niantic, alongside Decentraland and The Sandbox. Niantic delivered one of the earliest augmented reality phenomena with “Pokemon GO,” and it continues to grow. In November 2021, Niantic released an AR Developer Kit called Lightship for building augmented reality experiences and raised $300 million in the same month towards building what it calls a “Real-World Metaverse.” Roblox, one of the biggest online game creation platforms out there, is also not a member of the Metaverse Standards Forum.
There are some other notable absences beyond those big five, too, including Snap, which has experimented with AR experiences for years and recently demoed its own AR glasses called Spectacles. It is not clear why these key segment players haven’t joined the group yet, and perplexingly, there is no official information on whether the status quo will change in the near future.
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Meta—the company formerly known as Facebook—is running a new TV ad showing a future in which college students slip on a lightweight VR headset to enter a lecture hall where a professor can toss 3D models of biological cells to students who can pull them apart to demonstrate some concept.
It’s the latest sign that Big Tech sees education as a key piece of the rush to build a metaverse, the immersive Internet of Virtual Reality and Augmented Reality that so far is a disconnected mix of clunky tech gear and beta software platforms inspired by science fiction.
This technology raises lots of exciting possibilities and some tough challenges, for both K12 classrooms and college classrooms of the future. And to help us sort through this emerging space, we invited two guests to the podcast who have seen more of this VR space than most and are thinking through these issues.
Those guests are Greg Heiberger, associate dean of academics and student success at South Dakota State University and Kathy Hirsh-Pasek, a professor of psychology at Temple University and a co-author of a recent Brookings Institution policy brief about education in the metaverse with advice for Facebook and other tech giants on how to build a metaverse that is education friendly.
The session was recorded in front of a live audience at the ISTE Live edtech conference in New Orleans this week.
KPMG, one of the Big Four accounting firms in Canada and the United States, has revealed the opening of its first metaverse collaboration hub to help its employees and clients pursue growth opportunities in the digital era.
KPMG is entering the metaverse with a new collaboration hub that will connect employees, clients and others with Web3. The company is making a collective $30 million investment this year in Web3 experiences, with the metaverse hub as the “signature piece.”
According to a Tuesday report by Fortune, the hub will be focused on education, collaboration, training, events and workshops with Cliff Justice, KPMG U.S. leader of enterprise innovation claiming that it is presently being utilized for such things but that KPMG intends to hire people to build it and expand it over time.
The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media and financial services.
What do you think❓
— THE RELEVANCE HOUSE. (@RelevanceHouse) June 28, 2022
Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S., said:
“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience.”
The companies will continue to explore possibilities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge and help navigate the changing confluence of the physical and digital worlds, among other things, as part of its innovation strategy.
The COVID-19 epidemic sparked people’s interest in the metaverse. There has been an increase in the desire for methods to make internet contact more lifelike as more individuals work and go to school online. JPMorgan, one of the biggest banks in the United States, made headlines earlier this year by publishing a paper suggesting metaverse technology was a “one trillion-dollar opportunity,” along with establishing its own virtual headquarters in the Decentraland (MANA) metaverse.
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