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The Metaverse Is Making AOL’s Mistakes All Over Again: VRdirect

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The coming metaverse promises to evolve into an internet-like experience, but with full immersion into what will eventually become a digital alternative reality. Currently, there is no metaverse outside of conceptual ideas of what it may become, along with an increasing number of tools from companies like NVIDIA that provide a foundation for development.

The metaverse is currently at the stage the internet was at around 1990. Along with many others, Facebook appears to be trying to create a “walled garden” approach to the concept. If successful, it will be like AOL, with the same limitations, and potentially the same outcome once a company like NVIDIA realizes we need something more capable than a browser to become the standards-based user interface to this new virtual world.

I met with a company called VRdirect last week that helped me flesh out this evolution while highlighting the need for a business partner that can stand outside of the core technology while helping enterprise customers safely wade into this initial metaverse iteration.

VRdirect Helps Companies Navigate Pandemic

Let’s start with what VRdirect is and why it might be uniquely beneficial to companies that are trying to learn about the metaverse without making some of the expensive initial mistakes they, or their predecessors, made during the early days of the internet.

Today, VRdirect predominantly collaborates with companies struggling with the new pandemic reality in which few employees come into work, and in-person interaction is something to be avoided. The company’s current efforts revolve around helping customers implement technology developed by others, and is focused on HR and sales, with large companies like Siemens, Iceland Porsche and Nestlé as customers.

These solutions are used to recruit, onboard and train employees remotely, and to enable remote sales using VR technology. They prefer the Pico Neo 3 headset because the more common Facebook Oculus effort is not compliant with privacy laws; it is interesting to note that Lenovo’s business VR solution is based on Pico for the same reason.

Current sales-related projects revolve around medical devices, large equipment and locations, because VR and metaverse technology are currently best used for things people need to both see and learn how to use without having to travel to do this in person.

VRdirect operates mostly in Europe but just opened an office in the U.S. and is looking for customers here (which is why the company requested our call). What makes VRdirect an interesting resource for the metaverse is that some of the same areas that are initially active with the metaverse (real estate, equipment simulation and product showcases) are already part of VRdirect’s solution set.

The Evolution of the Metaverse

The folks at VRdirect are increasingly engaged with firms that want to develop a metaverse presence. But if the metaverse is being developed like the internet initially was with walled-garden, company-based offerings like those initially created by large companies and service offerings like CompuServe and AOL, growth will be problematic due to the inability to easily move between properties. The true promise of the metaverse, a seamless virtual world that will work like the internet does today, will be lost, and while large companies will be able to create their own unique sites, smaller firms will struggle to create a presence.

You may recall the early internet days when, prior to Netscape and a common browser, firms like Crosstalk created solutions that allowed you to go from message board to message board by instantly reconfiguring your software. But once we got Netscape Navigator, we suddenly could move far more easily to each property. As a result, the internet is a more cohesive whole today.

Facebook’s name-change to Meta and its effort around the concept seems solidly focused on recreating the AOL model, which given that it’s already under antitrust threat, seems incredibly foolish. We’ve already seen the results of that kind of move from CompuServe and AOL. Perhaps Zuckerberg has been a little too blinded by Facebook’s success, but the metaverse is not going to be a platform controlled by a single company..

It is also interesting to note that Microsoft is going the open route now, while everyone and their brother seems to be holding their collective breath regarding what Apple will do. There seems little doubt that Apple will also go in this walled garden direction given it’s not exactly a poster child for interoperability. Eventually, this metaverse effort will move, like pretty much everything else has, to open standards, and we will get a common, advanced interface. Given Microsoft’s experience with Netscape and its current open-source focus, I am guessing it may be the first large vendor to get this right, but a smaller vendor could do this first.

Also read: Facebook Becomes Meta, But Did It Move Too Soon?

A Metaverse Partner

The metaverse is coming fast, but similar to the way the internet emerged, it seems to be going back in history and too many are trying to create walled garden solutions, which the market will eventually again reject. VRdirect makes a compelling argument for why you might want to engage a firm like theirs that stands outside of the technology vendor circle and can advise you on how best to approach this potentially disruptive opportunity and use the emerging tools where they are currently the most useful, for HR and sales.

There will be a lot of expensive missteps made as this technology advances. We are not yet in the do-it-yourself stage of this market. Until we are, look for companies like VRdirect that stand outside of the core technology battles and can help you define the safest path to the metaverse future.

Further reading: The Coming AI Threats We Aren’t Prepared For



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Crypto Pioneer and Metaverse Thought Leader, Lou Kerner, Joins Dreamium Labs as Company Advisor

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LOS ANGELES–()–Dreamium Labs, the world’s leading open metaverse platform developer, announced today it added Lou Kerner to its advisory board.

Mr. Kerner will bring his deep experience in crypto, venture capital and business operations as well as his extensive network to support Dreamium Labs’ hyper scale growth of their open metaverse platform.

“The metaverse is the biggest thing to happen in the history of humanity,” said Mr. Kerner. “I believe the metaverse needs to be open, allowing for decentralized ownership and creation of identities and content by all participants. Dreamium Labs’ Dreamscape Open Metaverse is well positioned to play a leading role in enabling this world changing technology.”

“We couldn’t be more thrilled to add Lou to our team,” stated Mike Rubin, Founder and CEO of Dreamium Labs. “Lou is a brilliant thought leader that joins us in recognizing the importance of breaking out of the restrictive ‘siloverse’ mindset currently adopted by some of the better known platforms. Lou will provide tremendous value through his network and crypto platform to create awareness about the significance of the simplicity in our on-boarding, self-sovereignty of intelligent, immersive identities as well as interconnected virtual worlds and economies.”

About Dreamium Labs

Dreamium Labs (Dreamium) is the world’s leading and sole “layer zero” open metaverse platform that simplifies interconnecting virtual worlds, people and economies. To date, the company has successfully launched the Dreamscape Open Metaverse, the miniiworld iOS app and the Mutants of the Metaverse NFT project. The company has assembled a team of leading developers, engineers and technical artists from a cross-section of the blockchain, gaming and entertainment landscapes.



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At Leonardo Da Vinci’s Live Metaverse In Berlin, Mona Lisa And The Last Supper Brought To Life

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Explaining his involvement in the immersive experience, Sasha said that it was very important to give each section of the show its own sonic identity, but also make sure the show had a sound that worked as a whole, according to the official website.

“In the end, I was essentially given free rein to move between genres, instruments, sounds and textures to write a score that hopefully respects da Vinci’s mind-bending, time-travelling, visionary genius,” Sasha added.

All About The Show Technology

The Genius Immersive Experience is a revision of Leonardo’s work, and is next generation, touchable and playable, a form of edutainment, and a music experience.

The show is ahead of time, just as Leonardo da Vinci was, the website said.

The Genetic Immersive Experience is Next Generation (Photo: geniusdavinci.com)

 

The show can make people experience what it is like inside one of the brightest minds that ever existed, it said. Spectators can interact and feel the power of human creativity, the light-bulb moment of invention, and the inner workings of a genius – da Vinci.

People can also explore Leonardo’s inventions and ideas with the help of state-of-the-art technologythe website said.

Leonardo da Vinci’s Live Metaverse (Photo: geniusdavinci.com)

 

It asks people to subscribe and immerse into ‘da Vinci’s live metaverse’ and says people can use this moment to slow down, focus on the now, and let their thoughts and feelings flow.

Interactive images and “captivating music” accompany the show, within a 360-degree soundscape, with around 80 million pixels, 50 kilometres of cabling, and more than 350,000 projected human lumens coming togetherthe website said. 

Leonardo da Vinci Explored The World Through Science, Art, & Intuition

Leonardo da Vinci explored the world around him through science, art, and Intuition. He realised that humankind was not created just to mark time, but also to invent, create, and aspire to achieve knowledge.

The artist was fascinated with the stars, and with the zodiac. This was his inspiration behind the masterpiece, The Last Supper, in which 12 apostles represent the 12 signs of the zodiac. 

Leonardo da Vinci famously said: “There are three classes of people: those who see, those who see when they are shown, those who do not see. 

Another famous quote of the artist is: “All our knowledge has its origins in our perceptions”.

The Genius Immersive Experience presents what the vision of Leonardo might have been today, the website said, adding that the revision of his work presents how he would have perceived our attitudes towards ecology, nature, science, space exploration, and modern art. 

The Genius Immersive Experience is produced by Borealis Interactive Group (BIG).

Famous Art Works Previously Brought To Life

Vincent van Gogh’s life is the focus of an immersive experience at L’Atellier des Lumieres in Paris. The Paris venue of the experience, called the “Immersive Van Gogh”, opened in April 2018 and more than 1.2 million people attended the first exhibit. 

Last year, producers of the “Immersive Van Gogh Exhibit” officially announced a venue and opening date for the experience in Los Angeles (LA), United States. The show premiered on July 31, 2021. 

 

According to the official website of the Los Angeles Exhibit, people can experience art like they never did before, and lose themselves in 300,000 cubic feet of flawless projections animating Vincent Van Gogh’s oeuvre. The installation included Vincent’s famous works such as Managers de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chamber à voucher (The Bedroom, 1889), according to the website.



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Metaverse Real Estate Market is Growing at 31.2% CAGR to

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London, UK, Jan. 25, 2022 (GLOBE NEWSWIRE) — According to Brandessence market research, the Metaverse Real Estate Market size is Expected to grow at 31.2% CAGR during 2022-2028. Soaring popularity of metaverse real estate across the globe and rising inclination towards NFTs in the metaverse environment are some of the major factors driving the growth of Global Metaverse Real Estate Market.

A sudden popularity of metaverse in real-estate market is skyrocketing and various investors are willing to pay millions. The market is expected to witness an attractive growth in the coming few years. Metaverse is a step in the direction of the digitalization of the real world. It is referred to as a decentralized computing platform and virtual reality experience contained various diverse digital realms. Over the past few months, the term “Metaverse” has been rising in popularity owing to the business opportunities that arose. Players can purchase land, build stores, and art galleries in this metaverse real estate platform. Metaverse real estate is one of the platforms where one can do anything they want to do in a virtual world. The price of virtual real estate is based upon most of the same factors as one has to determine the value of a piece of actual real estates such as location, lot size, existing structures, and demand all play a huge role in valuation.

Get Sample Copy of This Premium Report@ https://brandessenceresearch.com/requestSample/PostId/1818

Metaverse Real Estate Market Key Players: Linden Lab, Metaverse Group, Decentraland Marketplace, Zillow, many more.

Global Metaverse Real Estate Market Dynamics:

Increasing investment in metaverse real estate market and growing popularity among the population are some of the major factors driving the market growth. Metaverse real estate is the latest buzzworthy investment right now which is hugely gaining popularity all over the world. Number of players fully intend to generate spaces like virtual malls and other rentable properties. The concept of metaverse real estate captured the hearts and minds of nearly 70% of Americans. As, the masses of metaverse real estate platforms, like Decentraland, Sandbox and many others are available nearby the world. For example; Metaverse Group, one of the first companies to get into the digital real estate business operated a virtual world called Decentraland. Token.com announced that on average 116 parcel estates were sold for the equivalent of about USD 2.5 million. As well as, on December 8th, 2021, The Sandbox platform trading in virtual real estate has about 2,182 sales in a week. Further, Decentraland has approximately 339 total sales of metaverse real estate. Real estate in the metaverse is an amazingly speculative investment and hence gaining huge opportunities in this digital realm. Consequently, this factor is intensively flourishing the growth of the market for metaverse real estate across the globe.

In addition, the enormous inclination towards NFTs in the metaverse real estate environment is another aspect that is augmenting the evolution of the market. For example; the data from the platform NonFungible.com indicated that there has been across USD 300 million in NFT sales in December 2021. Of that total, nearly a quarter has been for digital land in The Sandbox metaverse. Also, on January 4th, 2022, PwC bought virtual land NFT in the Sandbox’s metaverse. Apart from the aforementioned points, in 2020, throughout an online auction, there was a digital artwork that sold for on an average five hundred thousand USD. It was the first NFT digital house sold and was a landmark moment in NFT technology. This sale marked the start of the craze around virtual real estate NFTs. The metaverse is an immersive virtual reality experience of the internet that uses NFT technology to pay and own items online. As a result, NFT is playing a vital role in the real estate platform of the metaverse which is further pushing courtesy of millions of people towards it. Hence, soaring demand of NFTs in metaverse land is more expressively booming the market for global metaverse real estate.

However, high cost of metaverse real estate and lack of awareness especially in emerging countries which may hamper the market growth. As, Sandbox’s top seller, LAND #48766, was sold for around USD 57,171.00 or Decentraland’s top seller, EST #1965, for almost USD 758,250.00. This may pessimistically affect the metaverse real estate market all over the world. Despite this, technological advancements in terms of security in devices and improved user security & high confidence among users can provide massive opportunities for the further growth of the global metaverse real estate market.

Global Metaverse Real Estate Market Segmentation:

The Global Metaverse Real Estate Market is segmented on the basis of component, end-use, and region & country level. Based on component, the metaverse real estate market is divided into hardware and software. Based on end-use, the metaverse real estate market is divided into residential and commercial.

Get Methodology @ https://brandessenceresearch.com/requestMethodology/PostId/1818

News: T&B Media Launched ‘Translucia’ Metaverse, a Virtual World, Partnering with MQDC in Property — a New World First

On September 30th, 2021; T&B Media Global (Thailand) planned to invest 10 billion baht to launch the Translucia metaverse, the first imaginative virtual world in Thailand, with property developer Magnolia Quality Development Corporation (MQDC). Translucia’s first partner is MQDC, which plans to develop projects in the metaverse. MQDC is the first property developer to use Translucia. It plans to develop a city in this virtual world as it prepares to create a new entity, MQDC Metaverse, responsible for urban development and virtual real estate projects.

Superworld & Tokens.com To Form Strategic Metaverse Partnership

On January 14th, 2022; The virtual world platform SuperWorld has partnered with Metaverse Group, a subsidiary of publicly traded company Tokens.com, who will bolster their metaverse presence by investing up to USD $1 million on SuperWorld’s virtual real estate platform. The partnership diversifies Metaverse Group’s eight figure portfolio, with investment focusing on virtual real estate that encompasses historically and culturally significant locations, along with landmarks and newsworthy sites where creative projects, entertainment and future events will be hosted by Metaverse Group.

Virtual Plot worth $4.3 Million Sold On Metaverse

On December 11th, 2021; the virtual land was acquired by a developer from the video game company Atari. The metaverse archived just to retain breaking themselves. A plot of virtual real estate was just sold for nearly USD 4.3 million in The Sandbox, creating it the most expensive metaverse property sale as of December 8, 2021. In accordance with the Wall Street Journal, the virtual land was attained by the developer from Atari, which is one of the leading video game companies.

Regional Analysis:

On a geographic basis, North America is expected to capture the largest share of the global metaverse real estate market increasing investment in the metaverse real estate and presence of many players in this region. When it comes to innovations and technologies, the U.S. is always at the forefront across the world as it is one of the developed countries. Indeed, lots of major players have a huge presence in this region. The concept of investing millions on the non-existent property may sound ludicrous, but feverish estimates of a virtual reality future are forcing investors to bet giant on metaverse real estate. For example; in December 2021, New York-based Company Republic Realm announced that it had spent a record-breaking of around USD 4.3 million on digital land through The Sandbox, one of numerous “virtual world” websites where people can socialize, play games, and even join concerts. That came hot on the heels of about USD 2.4-million land purchased in November 2020 on a rival platform, Decentraland, by Canadian crypto company Tokens.com.

On Special Requirement Metaverse Real Estate Market Report is also available for below Regions and Country:

North America

Europe

  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe

Asia-Pacific

  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

Get Full Report@ https://brandessenceresearch.com/technology-and-media/metaverse-real-estate-market

Look at Related Reports:

i-Factor: Live Market intelligence platform

I-Factor is our guaranteed seal to keep our clients ahead of the competition, always. This knowledge platform delivers real-time updates on key economic indicators, competitive landscape, changing demand, trends, customized regional insights, and more. The platform visualizes key data points to help make decision making agile, trustworthy, and holistic. Register for free trail here @ https://brandessenceresearch.com/i-factor/login/userRegister    

Brandessence Market Research & Consulting Pvt Ltd.

Brandessence market research publishes market research reports & business insights produced by highly qualified and experienced industry analysts. Brand Essence Market Research report will be best fit for senior executives, business development managers, marketing managers, consultants, CEOs, CIOs, COOs, and Directors, governments, agencies, organizations and Ph.D. Students. We have a delivery center in Pune, India and our sales office is in London.

Website: https://brandessenceresearch.com

Blog: Metaverse Companies

Brandessence Market Research & Consulting Pvt ltd

Mr. Vishal Sawant

Email: vishal@brandessenceresearch.com   



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