Taylor Swift and NFTs. Those are two things you don’t expect to see together but if a report from the Financial Times is to be believed, they very well could have been. According to the publication, the now-defunct FTX was in discussions with the pop star about a sponsorship deal.
How Taylor Swift Could Have Leveraged NFTs
Reportedly, FTX and Swift were in the final stages of negotiation regarding an NFT ticketing and sponsorship deal worth in the region of $100 million. Luckily, the plans did not come to fruition due to disagreements from some within the company about how expensive Swift would have been to secure as an ambassador.
FTX held talks with Taylor Swift over $100mn sponsorship deal https://t.co/Wcydz1knnO
— Financial Times (@FT) December 7, 2022
This was not the company’s first time dealing with big celebrities as it had Supermodel Gisele Bündchen and tennis star Naomi Osaka as ambassadors. At the same time, the use of NFTs for ticketing could have been a massive opportunity. Music lovers might remember that when tickets for Swift’s upcoming tour went on sale last month, they sold out within seconds, with some fans paying tens of thousands for a single ticket.
Putting such star power behind FTX would not have been insignificant in the least and while it never came to fruition, a more worthy Web3 may still have a chance.
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Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.