Small Business Chat: How To Create A PR Strategy
How does PR work?
Most businesses understand that PR can help promote your business to the outside world, mainly through endorsement by the media. Yet the role of PR is multi-faceted, there are many layers and functions that how do decide what works best for you and your business?
Often when clients start working with PRs, they see it’s far more strategic and complex. PR is not about overnight success – one piece of golden coverage does not create a legacy, it is how we work with our comms channels to build better, stronger businesses.
It’s important to have a strategy to ensure that you’re aligned with your business objectives and how we measure the results. In this week’s chat, we’re outlining all the elements you need to consider or factor in to create a successful PR strategy for your business and gain the maximum results that will help drive your business forward.
We continue our series to help business owners demystify PR and achieve great results for their business.
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