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Satechi is offering a 20 percent off sitewide sale this weekend



The Easter holiday is bringing some unusual — yet welcome — deals into the spotlight this weekend, including a sitewide sale at Satechi that’s knocking a considerable amount off on everything under the Satechi umbrella. The current promotion, which runs through April 17th and requires you to use one of two promo codes, covers a wide variety of peripherals and accessories, ranging from Mac-inspired keyboards to 3-in-1 chargers. Using coupon code EASTER15 at checkout will take 15 percent off your cart total, but if you purchase $100 or more, you can take 20 percent off with the code EASTER20.

If you’re not familiar with Satechi, just know that it offers plenty of functional basics, including charging cables and a number of sleek, functional accessories that are likely to appeal to Apple fans. A couple of highlights include the Slim X3 Bluetooth Backlit Keyboard ($89.99), which emulates the look and feel of a full-size Apple Magic Keyboard and is rechargeable via USB-C, as well as its Type-C Pro Hub Adapter ($99.99), a USB hub that features two USB-A ports and a pair of USB-C ports, in addition to an HDMI hookup and an SD card reader. The latter can easily slot into the side of the latest MacBook Pro or Air models, providing anyone that uses a laptop as their primary workstation with a bit more connectivity.

Whatever you’re in the market for, this sale is a great way to stock up on all the essentials for working from home.

Satechi Easter Weekend Sale

The current Easter sale at Satechi is a great way to stock up on quality essentials for any home office. Now through April 17th, you can save 15 percent on any item listed on the Satechi website with promo code EASTER15. You can also save 20 percent on orders of $100 or more using promo EASTER20.

The Samsung Galaxy Book Pro 13 open seen from above and to the right on a brown table. The screen displays a Verge 10 graphic.

Photo by Amelia Holowaty Krales / The Verge

If you’re in need of a proper travel companion, you can pick up the last-gen Samsung Galaxy Book Pro in silver at Amazon right now for $833.04, the lowest price we’ve seen on the laptop to date. This model uses an older processor, but the 13-inch device is still an excellent value for anyone who is in the market for a versatile, ultraportable laptop. This particular configuration comes with an 11th Gen Intel Core i7 CPU, 512GB of storage, 8GB of RAM, and an impressive array of ports, including a single Thunderbolt 4 connection for docking. Weighing in at just under two pounds and sporting all-day battery life, the lightweight Windows machine remains a great choice for a daily driver. Read our review.

The Samsung Galaxy Book Pro open, displaying the Verge 10 graphic.

Samsung Galaxy Book Pro (512GB)

Samsung’s Galaxy Book Pro is incredibly lightweight and is supposed to emit less blue light than a standard LCD panel thanks to its new OLED display. It’s also powered by an Intel 11th-gen processor.

If you slept on Samsung’s 2021 smartphone lineup, fret not, as you can preorder all three models in the S21 lineup in renewed condition at a deep discount through April 22nd. Samsung’s current promotion applies to the 128GB Galaxy S21, S21 Plus, and S21 Ultra, which are unlocked and available for their lowest prices to date. As an added bonus, anyone who preorders a renewed S21 device through Samsung will receive an additional $100 credit that’s good toward a future purchase at Samsung. Note that any preorders placed today are slated to arrive by April 22nd.

As far as pricing goes, the standard S21 initially retailed for $800, but is now discounted at Samsung to $675. The S21 Plus and Ultra models, meanwhile, are now on sale for $850 ($150 off) and $1,000 ($200 off), respectively. The current promo makes for an excellent collection of discounts, but if you have an eligible device to trade in, you can also knock up to an additional $450 off your purchase. In this instance, “renewed” means each device is considered to be in “like-new” condition and certified by Samsung. The phones may show visible blemishes, but each features a new battery and comes with the same one-year warranty that accompanies all new Galaxy devices.

Samsung’s One UI on the Galaxy S21 Ultra

Samsung Galaxy S21 Ultra (128GB, unlocked)

The flagship model in the Galaxy S21 line includes a 6.8-inch 3200 x 1440 OLED display, support for the S Pen Stylus (sold separately), 12GB of RAM, and five image sensors, including a 108MP sensor.

The MacBook Pro 13 is the only laptop in Apple’s current lineup that features the software-based Touch Bar.

If you’re in the market for a new MacBook, you can currently buy the 13-inch, M1-equipped MacBook Pro in the space gray colorway at Best Buy for $1099.99, a sizable discount on a laptop that usually costs $1,299.99. This particular configuration comes with 8GB of RAM, 256GB of storage, and Apple’s M1 processor, which can’t compete with the M1 Pro and M1 Max chips found in the larger, 14- and 16-inch MacBook Pro but still offers plenty of sustained high-end performance.

The 13-inch display of the 2020 model of the MacBook Pro is remarkably vivid, too, with a native resolution of 2560 x 1600 and support for Apple’s True Tone technology, which dynamically adjusts the color temperature of your display based on the environment. However, keep in mind that the 13-inch MacBook Pro is relatively light on port selection and the only model in Apple’s current lineup that still features the divisive Touch Bar, which, for better or worse, does away with the classic function keys. Read our review.

AMD recently announced its Zen 3 CPUs, and they’ve been incredibly difficult to find in-stock. But today, a pair of the most powerful models from this generation of gaming CPUs are currently on sale at multiple retailers, including Amazon, Walmart, and B&H Photo.

The Ryzen 9 5950X, which initially sold for $799.99 upon its release, is currently discounted to $559.99 at Amazon and B&H Photo, a substantial discount on the 16-core CPU. It’s outfitted with 32 threads and a maximum boost speed of 4.9GHz, and just like the previous generation of AMD CPUs, it’s compatible with motherboards equipped with an AM4 socket.

If you’re looking for a cheaper model with a slightly lower performance ceiling, the Ryzen 9 5900X is also on sale at Amazon and Walmart for $384.99 ($185 off), the lowest price we’ve seen on the CPU to date. The 5900X is equipped with 12 cores and 24 threads of processing power, as well as a maximum clock speed of 4.8Ghz, which ensures it still has more than enough power for modern gaming.

Both of these processors are an excellent deal, especially for anyone upgrading from an existing AMD-based desktop. Just note, that unlike AMD’s previous generation of processors, these CPUs don’t come packaged with their own coolers.

Ryzen 9 5950X

The Ryzen 9 5950X is the capstone of the 5000-Series of Zen 3 CPUs, with 16 cores, 32 threads, and a maximum boost speed of 4.9Ghz. It offers the best speed for an AMD CPU outside of the Threadripper ecosystem.

AMD Ryzen 9 5900X

Arguably the most popular Zen 3 chip, the 5900X is a fantastic option for high-tier gaming that offers a maximum speed of 4.8Ghz. Working with 12 cores and 24 threads, the 5900X offers some one of the best money to power ratios for a gaming CPU.

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The new Framework Laptop is another step toward a truly modular gadget



A little more than a year after announcing the first version of its ultra-repairable, upgradeable notebook, Framework is launching the second-generation Framework Laptop. It’s meant to be substantially faster and a little more sturdy, but mostly it’s a signal that Framework is serious about building truly long-lasting devices, and might actually be fulfilling the often-promised and rarely-delivered dream of upgradeable, modular gadgets.

The new Laptop’s headline spec is the processor: It comes with a 12th-generation Intel Core i5 or i7 chip, with the top-of-the-line, $2,049 model running the Core i7-1280P. (That’s a full generation jump from the current model, and these new Alder Lake chips promise big performance improvements and a boost in efficiency.) The base model, which runs a Core i5-1240P, starts at $1,049 fully assembled. All are available for pre-order now and start shipping in July, though you shouldn’t expect one too quickly: Framework is using a pre-order system to manage demand, and seems to anticipate shipments taking a while.

In addition to the performance jump, Framework also re-built the Laptop’s top cover, which it says is now much more rigid than before. That’s a welcome change: When The Verge’s Monica Chin reviewed the first model, the Laptop’s unavoidable flimsiness was one of the device’s worst qualities. Beyond that, Framework also said it has “carefully optimized battery life,” which was only average on the last model.

Most of the other specs haven’t changed: The new Laptop still has a 13.5-inch screen, weighs a shade under three pounds, and has the same decent keyboard and trackpad. In general the new Framework Laptop sounds like a nice, if fairly predictable, improvement on what you can buy already. It’s worth noting, though, that even the existing model is already a meaningful upgrade over what the company launched last year: Framework has added Wi-Fi 6E support since launch, and offers a handful of new dongles for its expansion ports. That’s Framework’s whole thing, really; the Laptop isn’t a static device, it’s an ever-changing one.

The new Framework Laptop is also an upgrade to the old one.
Image: Framework

Which raises the real question for Framework: how do you launch a new laptop when your whole company is based on letting people upgrade and improve their laptop without just having to buy a new one?

That’s where Framework’s announcement gets cool: the new chipset is also going to be available in Framework’s Marketplace, meaning you can buy a mainboard with a 12th-generation chip and slot it into your existing Framework Laptop without having to buy a whole new device. Or you can opt to replace your top cover with the new, stronger one, without changing anything else. (The Upgrade Kit, which includes both pieces, starts at $538.) Framework is planning to continue selling the first-gen Laptop at a discounted price of $899 while its inventory lasts, too, so you can start on your upgrade path whenever you want.

The idea behind Framework’s announcement is really more exciting than the announcement itself. Framework’s plan for building longer-lasting laptops could only work if the company stayed committed to upgradeability, and made sure to do right by the users who bought its devices on the promise of future upgrades. We’ve heard that promise before, of course, whether at the beginning of Alienware’s failed Area-51m dream, Google’s canceled Project Ara, or Intel’s semi-upgradable NUC Extreme and abandoned Compute Card initiatives. These things don’t tend to work out.

It’s still very much an open question how long Framework will support its original chassis and design, given how many companies have made promises about modularity and longevity only to break the system as soon as a shiny new thing came along. The new Framework Laptop is both a new thing and a thoroughly backwards-compatible thing. That’s a big deal.

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I tried (and failed) to channel my inner Bezos



We live in an age where the power of narrative is so strong that it has become the defining way to build organizations, products and brands. In recent decades, the tech industry has presented itself as the savior to all of our problems, and now dominates so much of our culture as a consequence. And there is a quasi-religious fervor to this, especially when we look at the lionization of certain individuals, or the fact that paid-for-marketing-types are called “evangelists,” and the in-group mentality that forms afterward.

If the model for this sanctified tech guru was Steve Jobs, then its most recent exponent must be Elon Musk. Musk’s rise coincided with a vacuum left in the wake of Jobs’ demise, and his image – his personal brand – has been tweaked several times in the last two decades. Compare this footage when he received his first McLaren F1 to a . And Musk’s savviest piece of personal branding is to make him an aspirational figure both as an engineer and entrepreneur.

Noted philosopher Andre Agassi once said that “image is everything,” and that was back in the days before social media. It’s something that I’ve been thinking about a lot recently after watching Apple TV’s WeCrashed. There’s a scene where Anne Hathaway’s character enlists the help of a personal branding expert who asks her, deep down, what sort of person she wants to be. It’s a scene designed to emphasize her inner turmoil at the time, but it got me wondering. Were these consultants invented for the purposes of the story, or do they really do exist?

It turns out that there’s a whole industry of people helping the titans of industry massage their personal brand. But branding, in this context, isn’t the same as styling or something similarly superficial. Its boosters would say it’s a combination of psychotherapy and marketing that, when done properly, is about resolving deep-seated internal conflicts in your psyche. And yes, you might need to pick a pair of shoes that test well with adults aged 29-45, but it’s a lot more about crafting a story around you, about you, which you can present to the wider world.

Branding consultant Lucy Freeman says that many of her clients reach their late ‘30s or early ‘40s and feel suddenly unmoored from their own personalities. “They come to this realization that [having reached a point of leadership in a company] they’ve let themselves disappear,” she said. That’s a problem, especially if they’re now expected to take on a more public-facing role and now need to “fight their way out of the company brand.”

Branding expert Am Golhar says that, often, it’s about how people “want to be perceived” that drives them to seek out help. Ed Zitron, owner of PR agency EZPR, agrees, saying that the point of personal branding is to gain “attention with the media,” so a person can “position themselves as good at, or smart, about something.” He added that “third-party validation is huge: You’d rather listen to a reporter that’s ostensibly done research on something than an ad or piece of marketing collateral.”

Emerge founder Emily Austen recruits a behavioral psychologist as part of her process, with a mission to help identify “what [the client’s] POV should, or could, be to have the space to say something others cannot.” She added that being seen as an “entrepreneur has become a status symbol,” a phenomenon supercharged by the ability to broadcast what you’re doing over social media. “It satisfies the [public] fascination with success, and it looks glamorous and exciting,” she said.

I also asked if it would be possible to drag some random from the street, My Fair Lady style, and turn them into a branding superstar. Golhar says that there’s “got to be something there,” citing the example of Gemma Collins, a British reality TV star who leveraged her larger-than-life personality on The Only Way is Essex to become a household name.

All of the people I spoke to described, in one way or another, a process whereby the figure looking to change has to first interrogate themselves. Golhar says that it’s about them going through an “alignment process [to discover] who they are.” Thought Leadership PR founder Helen Croydon added that the questions you ask people include “why they chose this career path” and what are their “talking points.” Before you can brand, or rebrand yourself, you need to understand what it is that you’re selling.

One common anxiety that clients share is the belief that they’re about to become a strutting diva. After all, executives don’t need a brand, which sounds a little too much like caring about what other people think of you, do they? (I mean, we all do care about what other people think about us, but it seems gauche to do anything so drastic as to do anything about that.) Freeman says that the process is more about re-discovering your “non-negotiables and absolute truths.”

Another thing that came up repeatedly was a desire for these figures to demonstrate that they were an expert in the subject matter at hand. “They do care about their image,” said Croydon, “but [they’re] more concerned with portraying professional expertise in their industry.” The hope is, as always, that the greater your esteem, the more you’ll be able to leverage that into future opportunities.

There are shortcuts, if you can afford it, that will help cut some of the time it would normally take to build your new brand. Croydon, for instance, explained that agencies will hire journalists to ghostwrite material on behalf of their clients. She herself employs a number of writers who can produce such content in the service of furthering someone’s brand. Not, she explains, because the individuals can’t do it themselves, but often they’re sufficiently time-poor that they need the help.

Zitron has made his name as a vocal critic of much of what the PR industry does and isn’t a fan of the idea of personal branding at all. “There isn’t an honest [process],” he said, “personal branding is intentionally choosing what you want to share with the world at large.” That, however, “involves hiding specific things, or intentionally obfuscating parts of your life so you look better or are accepted by more people.” “If you are building a narrative for a singular person that is not ‘this is their history and this is where they’ve got to in their lives,’ then you are intentionally misleading people.” Zitron added that while there is “nothing wrong with trying to present your best self,” which, of course, we’re all doing a lot of the time, there’s a problem if “you are doing so with malicious intent.”

But despite Zitron’s warnings, I did want to explore the world of personal branding, hell, it might even help me in my career. Freeman was kind enough to sign me up for a 90-minute session where we would delve into what exactly my personal brand was, and what it could be. She started by asking me questions about what I like, what my values are and what brings me joy. Then we moved on to questions about what I’d like to do more and less of, looking for problems in my day that I’d like to get past.

Then we spent a long time discussing, for instance, how my friends, family and co-workers perceive me – or how I think they do. These were, I’ll admit, hard questions, and there’s a noticeable pause when I’m asked Who do you tell yourself you are? The follow up was harder: Who are you afraid to tell yourself that you are? It was heavy stuff. Now, in any normal story, this is the point where I reveal I’ve got lots of good tips on finding my own personal brand to share with you. But that didn’t happen, mostly because, based on my responses, Freeman told me “you have never, actually thought about [your authentic self] for a second.”

Ah. Maybe it’s true, then, that in order to cultivate a personal brand that there has to be some nugget of raw something that can be shaped into something more effective. I wonder, too, if you don’t require a fairly hefty dose of self-belief, enough to propel you toward the idea of considering your brand in the first place. Clearly that is something I’ll need to work on.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Microsoft tests Windows 11 desktop widgets with web search bar



Microsoft is adding an optional web search to the Windows 11 desktop in the operating system’s latest Insider Preview Build. The company describes the feature as “lightweight interactive content” — the first, it says, of many such tools it’s considering adding to Windows 11 — but let’s call the thing what it really is: a widget.

Not everyone signed up to the latest Windows 11 preview build will see the new search box, but anyone who does and doesn’t like it can disable the feature by right-clicking on the desktop, selecting “Show more options,” and then toggling “Show search.”

If you are running the latest preview build, you’ll also have to restart your computer to give the search box a chance to show up.

Is it a useful feature? Probably for some, and probably not for others. It’s a web search rather than a system search (which you can add to the taskbar in Windows 10 and 11 for easy access), and could be useful if you need to quickly pull up content after starting your machine from scratch. But most people, I suspect, constantly have at least one browser window open, and will probably find it easier to search from there than go to the desktop. (A cynic might note that it’s also another way for Microsoft to steer users to Edge and Bing.)

At any rate, it’s interesting to see the company play with desktop widgets, as opposed to corralling these tools into a separate panel (for more on that, see our review of Windows 11).

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