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Paris Hilton says that the Metaverse will be the ‘future of partying’



The OG influencer Paris Hilton has continued her crusade into the Metaverse, saying that she sees it as the “future of partying, going out, interacting with people, and being social”.

On Jan. 25, Hilton appeared as a guest on the ‘Tonight Show’ with Jimmy Fallon, where she spoke about her experiences in the NFT community.

Hilton told Falon that she will be dropping her first NFT collection with Super Plastic on the Origin protocol “soon,” but didn’t give any further details regarding a timeframe. Super Plastic is a vinyl toy and digital collectibles company.

She revealed the collection to audience members entitled “Forever Fairytale,” a collage of memories with her newly-wed husband Carter Reum. She then gifted the first NFT in the collection to Falon, and additional NFTs to each member of the audience.

“I think that’s the first NFT giveaway in television history,” said Fallon. On Jan. 18, Super Plastic dropped its “Headtripz” NFT collection, featuring a collaborative piece with Hilton.

Although this will be her first collection, it’s far from her first foray into the NFT space. In April 2021, Hilton sold her “Iconic Crypto Queen” NFT for $1.1 million.

In a Nov. 2021 interview with The Guardian, Hilton said that she began investing in crypto during 2016 when she “became friends with the founders of Ethereum.” Since then, she’s amassed an admirable NFT collection of 141 pieces, including a Bored Ape and works by Grimes and Steve Aoki.

The pop culture icon has become a somewhat unexpected advocate for the Metaverse in recent times. Hilton’s “Paris World” debuted on online gaming platform Roblox during New Year’s Eve 2021, where Hilton played a DJ set to a virtual crowd.

“I think it’s important for people to not only be in the physical world but also to be in the digital world,” she told Bloomberg on Jan. 21.

Paris World comes complete with an amusement park, petting zoo, nightclub, and mansion where users can buy outfits from her closet or hang out on her yacht.

To date, the Metaverse island has only attracted a total of around 63,900 visitors according to Roblox stats. By comparison, Roblox’s “ALDC Studio” world inspired by the American reality TV show “Dance Moms” has amassed over 30.5 million visitors.

Hilton has over 55 million followers across her social media accounts on Instagram, Twitter, Facebook, Snapchat, and Youtube.

Despite its underwhelming stats, Hilton says that she remains hopeful for the island’s future. “I see Paris World evolving into a destination for different events throughout the year — Valentine’s Day, Super Bowl, New York Fashion Week,” she said.

“Paris World” in Roblox. Source: Paris Hilton/DXSH

Related: Paris Hilton drops surprisingly well-informed article about NFTs

The millionaire heiress rose to fame following the success of her reality TV program “The Simple Life” in 2003. She recently released a new show called “Paris in Love,” and a podcast called “This is Paris.”

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Sony Reveals Vision for the Metaverse



PS Home PlayStation Home 1

You’ve probably heard of the metaverse by now. While this is a buzzword for virtually every major organisation on the planet, there are various different definitions of what it actually means. For Mark Zuckerberg and his Facebook hellscape, it’s an interactive world that you’ll socialise and go to work. Sony’s concept, fortunately, is a little less dystopian.

Speaking as part of a corporate strategy meeting, CEO Kenichiro Yoshida of course touched upon the concept – and believes his company is well-placed to play a leading role in the emerging trend. As part of his keynote, he referenced Fortnite several times, explaining how subsidiaries like PlayStation, Sony Pictures, and Sony Music have all contributed to the Battle Royale to create interactive experiences.

Yoshida’s vision of the metaverse is a “social space and live network space where games, music, movies, and anime intersect” – all products that Sony has an active role in, of course. He was clear that his concept of the metaverse is one where people come together to share “time and space” – a virtual concert, for example.

While he stopped short of revealing any specific products, he spoke at length about PlayStation’s plan to develop ten live service games, and how Destiny developer Bungie’s expertise will help influence its efforts. Effectively, it sounds like the company intends to leverage its various multimedia divisions to create interactive experiences that unite all aspects of its businesses.

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Metaverse & AR/VR creation platform for kids



Over the past 6 months, Hatch Kids has grown organically to 1.1M+ users across 150 countries via school, government, and ed-tech partnerships, with 75% of users coming from US and Canada. Other top geographies include UK, Australia, and India. Students have created 3.6M+ projects on the platform to date.

Speaking about Hatch’s vision, Camp K12’s co-founder and CEO, Anshul Bhagi, said “There are 100m+ kid coders out there today using a variety of free coding platforms to learn coding by building games and apps. These platforms are incredibly effective and they set the stage for the kids coding movement back in 2007, however the vast majority of them are restricted to 2D project creation, built for the age of smartphones and flat screens. As technologies like AR and VR go mainstream, we need to upgrade the tools that kids learn on and that educators teach on for modern-day use cases and content formats. We built Hatch as a kids coding platform for the age of the Metaverse. We want to give 100m+ young kids their first AR/VR creation experience and the self-confidence to be builders in the inevitable Mixed Reality future rather than passive consumers of it.”

The platform is being used today by governments (including the Government of Delhi, in India), and 100s of schools and ed-techs across the globe. In December, Hatch Kids was featured on as an “Hour of Code” activity and today has grown to be the #1 most popular activity for students from Grades 6-8 and the #3 most popular activity overall in the “Hour of Code” ecosystem.

The team expects 2M+ MAUs by December 2022, powered by both direct-to-student consumption, as well as partnerships with 1500+ schools, ed-tech, and additional government bodies worldwide by year end.

About Hatch Kids:

Hatch Kids is a free online creation platform for kids that makes it possible for students spanning ages 6 to 18 to create 3D, Augmented Reality (AR), Virtual Reality (VR), and Metaverse experiences with ease, in an age where kids are captivated by 3D games like Roblox and Minecraft and yet the mainstream kids coding platforms are still restricted to 2D project creation.

Hatch Kids supports all K-12 age groups and experience levels. Younger students and first-time coders can create using a visual, blocks-based programming environment similar to that of MIT Scratch, while older or more experienced students can create advanced 3D applications using JavaScript. Students can instantly publish and share their creations to millions of supported devices including iPads, smartphones, professional VR headsets, laptops & desktops via a simple QR code scan or a link share.

Educators, organizations, and parents can use Hatch Kids to teach Coding and other STEM subjects to kids in the most immersive manner (kids learn best when they are engaged, and nothing is more engaging for a child than the act of creating 3D worlds he/she can walk around in and share with friends). Hatch Kids is iPad and Chromebook compatible for use in schools.

About Camp K12:

Camp K12 is a global online school for 21st century skills, teaching Coding and other STEM topics to kids aged 5-18 via LIVE, interactive, gamified online sessions that work 10x better than status quo. The company has raised $16M to date, led by Elevation Capital and Matrix Partners India, and serves 400k+ students across North America, Middle East, India, and South East Asia.

About the Creators

Anshul, Camp K12’s co-founder and CEO, has been passionate about building kids programming tools and making programming easy and fun for kids for over a decade. He studied computer science at MIT, has previously done development roles at companies like Google and Microsoft, and was part of the team at MIT that developed “MIT AppInventor” a free online platform that gave kids the power to design, code, and publish Mobile Apps to smartphones without any prior experience.

AppInventor today is used by 13M+ students worldwide, and in the age of Smartphone development, was the first platform to make mobile app creation accessible to children. Anshul is hoping to repeat that feat for the age of Metaverse and AR/VR today with the creation of Hatch Kids.


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Gushers Drops One-Of-A-Kind Designer Sneaker Available Exclusively in the Metaverse



MINNEAPOLIS–()–Gushers is bringing fans a new way to show off their love of their favorite snack with a limited-edition, hand designed sneaker inspired by the color and creativity of Gushers—available exclusively through the metaverse.

Sneakerheads can try out the virtual shoe as they explore the metaverse at ComplexLand, a shoppable, virtual destination by Complex from May 25-27. Within the digital experience, Gushers will send fans on a “Sole Quest” to find a special code. Those who successfully find a winning code can outfit their virtual avatar in the Gushers sneaker and unlock their chance to win a pair of the exclusive kicks in real life.

“We wanted to give Gusher fans a new way to express themselves and their creativity with a sneaker that only Gushers could inspire,” said Stephanie Lensing, brand experience manager at General Mills.

Hand-designed by the Italy-based design studio RAL7000STUDIO, the new sneaker was created to embrace the unique colors, flavor and unexpected gush that only Gushers can deliver. Each pair of the high-top sneaker features:

  • A colorful Gushers gem-shaped mold filled with Gushers liquid on both sides of the shoes
  • A removable and transparent Gushers splash patch, also filled with Gushers liquid, that attaches over the laces
  • A rainbow outsole inspired by Gushers’ colors
  • A bottom sole featuring the Gushers logo on the right foot and the words “Let Your Sole Out” on the left to inspire self-expression from fans

“Our mission at RAL7000STUDIO is to push the design boundaries within footwear, so we were really excited about this partnership with Gushers and the opportunity to further explore our own design possibilities,” said Marco Simonetti, designer and co-founder of RAL7000STUDIO. “We were inspired by the iconic aesthetic of the brand – so creative and colorful. Together, we used new design techniques to replicate the iconic gush and developed custom colors on beautiful Italian leathers to create the shoe. It’s been exciting to see the final sneaker come to life and to take Gushers beyond a snack to a lifestyle.”

Head to ComplexLand for a chance to grab the sneakers and follow Gushers on Instagram and Twitter for more exciting content.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.


RAL7000STUDIO is an Italy-based design studio made up of a collective of footwear designers. The Gushers sneaker was made in collaboration with the designers across the studio including Marco Simonetti, Michael Cutini, Mattias Gollin, Agata Panucci, Paolo Properzi and Francesco Pierbattist.

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