Renowned pizza brand, Papa Johns, has joined the Metaverse through OneRare’s foodverse. The company is set to launch digital collectibles of its top three most popular pizzas. These NFTs will be available for minting by foodies around the globe.
Papa Johns has tapped into OneRare, a Metaverse platform, to bring forth these NFTs. OneRare caters to the global food and beverage industry, allowing visitors to play food NFT games, enjoy virtual restaurant experiences, and swap NFTs for real meals.
Now visitors of the platform can count on finding Papa Johns NFTs among the many collectibles on offer. These collectibles will be based on the Super Papa’s Pizza, Spicy Chicken Ranch Pizza, and Vegan Sheese Garden Special Pizza.
🍕🎉 The Foodverse is buzzing with excitement as @PapaJohns joins the fray! Get ready for some delicious pizza goodness! 🙌 #PapaJohns #Foodverse #PizzaLove
— OneRare Foodverse (@onerarenft) March 30, 2023
This collaboration marks Papa Johns’ entry into Web3 and opens a new dimension for its fans to explore. Holders of the yet-to-launch NFTs will be part of the brand’s virtual journey, which will touch on its history and share secrets to some of its famous recipes as part of an immersive experience.
Like Starbucks, Papa Johns hopes to incentivize and reward brand loyalty through the use of non-fungible tokens.
Papa Johns Pizza will use NFTs to Capture and Reward Loyalty
Speaking to the press following the announcement, Tapan Vaidya, Papa Johns CEO in the UAE notes, “We are committed to staying ahead of the curve and exploring innovative technologies like NFTs and web 3.0. This not only positions our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers, who are eager for cutting-edge experiences. Our tie-up with OneRare is a step in that direction.”
The enthusiasm is shared by Supreet Raju, cofounder of OneRare; he notes that the future of food is digital. Therefore, both companies are setting the pace for the industry by launching these NFTs.
“Papa Johns Pizza is a beloved brand that has always been at the forefront of innovation. With this partnership, we are proud to help them pioneer a new frontier in the food industry by leveraging the power of blockchain technology and NFTs.”
That said, these NFTs will be accessible through OneRare Kitchen, with more details set to be released in the coming days.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.