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Metaverse Marketing: Beam Me Up

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Decentraland is a magical, mystical place with surprises lurking around every virtual corner. Big names like Samsung and Miller Light are already using Decentraland to host virtual activations that create and strengthen consumer-brand relationships. Make no mistake, this is the next evolution of ecommerce.

Decentraland offers an immersive space that can be used to curate compelling virtual experiences for consumers. The metaverse marketing tactics being used here are on the bleeding edge of digital marketing.

As I continue to explore new virtual developments and hunt for innovative marketing ideas, I will be sharing some of my most promising discoveries through a series of publications titled “Metaverse Marketing”. Whether you’re an eager young marketing professional or a curious boomer, feel free to follow along and join me on my metaverse marketing journey.

Beam Me Up

At the beginning of the month, I officially entered the metaverse. I had been in metaverses before, but only as a tourist. This time I was in Decentraland on strict business. I was scouting for fresh ideas to implement into my company’s newest metaverse project, Petaverse, the first official metaverse pet company.

I started by consulting with my good friend Jake, who writes research reports on metaverse real estate and covers exciting Decentraland developments in his Metaverse Explorer series. Jake was kind enough to recommend some must-see attractions for a metaverse noob like myself. The day was April 20th, 2022, and first up on the list was a 420-themed party at Xetaplex, a popular Decentraland event venue.

My first impression of the event could be described using one word: weed. From weed skins to fluorescent weed disco balls, there was no shortage of weed-themed decor. Only once I took a step back to tone down the graphics lag did I begin to see the bigger picture.

This wasn’t just another 420-themed party, it was a highly coordinated event promoting metaverse DJ Jack Frost’s latest hit single “Beam Me Up,” a first-person comedic recount of Jack’s experience of going through airport security with marijuana.

metaverse marketing

Xetaplex Venue During the Beam Me Up 420 party 

The first thing I noticed at the entryway to Xetaplex were the posters. 2D Posters displaying the cover artwork for Beam Me Up peppered the dance floor and perimeter of the venue. When clicked, the posters hyperlinked out to Jack’s NFT collection for the event.

The NFTs featured the cover artwork and audio for Beam Me Up, but they also doubled as tickets granting visitors admission to the event. You could still visit the venue without a Beam Me Up NFT in your crypto wallet, but the audio-visual components of the concert would be concealed to you.

Rolling Up

When I first arrived at the concert, I hadn’t yet purchased a ticket. I found myself standing amid hundreds of dancing avatars but feeling alienated. I likened this to removing your headphones at a silent disco. Everybody around you is vibing to the music and you’re just lost in an ocean of silent swaying bodies.

Even in silence, I could still sense the energy of the crowd. The FOMO was beginning to set in, but I wasn’t quite sold at the 0.05 ETH ($120) price point. I needed something more compelling to paint a picture of the experience and show me how it would feel to be one with the crowd. I started combing through Twitter hashtags for the event, looking for inklings of video from ticket holders.

I searched and searched to no avail. Eventually I plugged back into the metaverse and began wandering around the venue looking for clues. I clicked on one of the Beam Me Up posters and it directed me to the OpenSea NFT marketplace for the event.

An NFT of the Beam Me Up music video was front and center on the landing page of the marketplace. I clicked play and the video began. It was a goofy yet surprisingly catchy production featuring Jack Frost in a head-to-toe “astronaut suit” walking through airport security and into a private jet touting copious amount of bagged weed.

Following Jack were pilots, TSA agents, and attractive stewardesses all hoping to join in on the fun. When the jet took off, the party began. Lights flashed as Jack and his crew danced around the cabin of the aircraft getting lit and popping bands.

At that point, my FOMO gauge was redlining. I had to buy a ticket and experience this for myself. Fortunately, I was already on the marketplace and my ticket was just two-clicks away.

metaverse marketing
Concert Attendee Posts from the Beam Me Up Event

Securing the Bag

My introduction to the Beam Me Up event was relatively unconventional. It is likely that most of the attendees either discovered the concert through the official Decentraland events page (15k daily visitors) or they came across one of numerous social media promotions for the event. In addition to the occasional organic promotion, tons of people were Tweeting about the event for a chance to win Decentraland wearables during the show. 

To be entered into the giveaway, visitors had to pose near one of several Beam Me Up posters, take a screenshot, Tweet the screenshot with the hashtag #BeamMeUp and tag @NftFrost. Users also had to include their ETH wallet addresses. In the case that they won; a limited-edition wearable item would be airdropped to the address provided. I counted at least 95 posts resulting from this promotion alone. 

Since the event on April 20th, 2022, DJ Jack Frost has sold 28 Beam Me Up NFTs at an average price of $224.14 amassing roughly $6,275.92 worth of revenue, not including the recent sale of the official Beam Me Up music video NFT for an additional $2,789.33. This is an impressive return for an artist who, at the time of writing, had only 73 monthly listeners on Spotify.

I can also conclude with reasonable confidence that there were at least 100 attendees to Xetaplex over the course of the event, and I know that promotions for the event received more than 200 engagements on Twitter alone. Jack Frost’s Beam Me Up concert was an obvious testament to the power of metaverse marketing.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.





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The First NFT Movie Festival Brings the Silver Screen to Decentraland

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Fans of the silver screen have cause to celebrate, ‘The 1st NFT Movie Festival’ is coming to Decentraland. As a result, movie buffs and NFT lovers can soak up a bit of high-brow themed entertainment, live in the virtual realm.

Over in the fine French city of Cannes, an exceptional one-day event will kick off on May 20, while simultaneously, premier virtual event organizer, RLTY, will set up shop in Decentraland, where the dutiful team will live stream the nonfungible conference straight into the metaverse.

RLTY’s three story pyramidal edifice will play host to the grand event, featuring a first-floor conference live stream, second floor art gallery and top floor movie projection house, providing enough on hand entertainment do keep any movie buff entertained for hours.

The main event will feature a grand array of speeches from trained celebrities and industry experts, as well as workshops, NFT auctions and an insight into the future of movie-related NFTs. Taking into consideration, blockchain in general, Web3 gaming, Defi, and of course, the metaverse.

Inside the Maya-style building, attendees can also claim an event POAP, purchase merchandise, and discover a range of tremendous activities. So, get ready for a fine evening of movie themed revelry, occurring from 5am UTC until 5pm UTC on May 20.

Head to the event >> Here

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.





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What’s on Guide to the Metaverse – May 20th-May 22nd, 2022

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Happy Thursday NFT fam! We hope you have all had a great week so far. It’s time to celebrate the weekend in NFT style. So, without further ado, below are this weekend’s metaverse NFT events highlights in Decentraland and Cryptovoxels.

The 1st NFT Movie Festival | Cannes 2022

When: Friday, May 20 at 5AM UTC
Where: -95, 101

The 1st NFT Movie Festival is a one-day event with a rich schedule of speakers and networking. The event will also be live-streamed on Decentraland for any attendees who are unable to reach Cannes, combining high-level offline networking and an all-around metaverse experience.

The Proximus Regent – Magical Gathering!

When: Saturday, May 21 at 3PM UTC
Where: 27, -118

Play Magic the Gathering Arena on the big screen, plus check out DCL’s best made wearables during immersive interactive mini games!!

Smvsh Friends Parkour! Week 2

When: Sunday, May 22 at 4PM UTC
Where: -55, -127

A different parkour challenge every week! Finish it, submit your screenshot, claim your POAP NFT!

 

Ubuntu Exhibition Launch Party – African NFT Community

When: Sunday, May 22 at 7PM
Where: Here

Launch party for the African NFT Community’s (@africannftclub) Ubuntu Exhibit!

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.





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Golom – One NFT Marketplace to Rule Them All

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Across almost any context in life, there is always value in having something created by an actual recipient of the product being made. NFT marketplaces are no different, which is why a skilled consortium of digital asset enthusiasts have come together to build Golom, a one-stop solution for NFT trading where users can benefit from the lowest trading fees and an array of analytical tools.

With a permission-less and decentralized protocol at its core, Golom offers an experience which allows anyone in its ecosystem to set up their own exchange. In addition, and with aid from its native token $GOLOM, the platform rewards all those who trade on the platform. Its integration of all ERC721 and ERC1155based collections allows for rewards irrespective of your NFT-related preferences and quirks.

Fees

With regards to its platform fees, Golom charges a 0.5% trading fee on all trades made via its contracts, with 100% of these fees going to stakers. The Golom contracts were each written from the ground up, minimizing gas fees and allowing users to enjoy ~40% less gas fees than other marketplaces.

Golom also gives users the power to decide how much royalty they wish to pay, with amounts ranging from 0% to 10%.

Decentralized OrderBook

To distinguish itself from other marketplaces which hide orderbooks, Golom’s orderbook is made publicly available on Polygon, allowing anybody to fill and submit orders without using any frontend.

Analytical Tools

Another distinguishing feature of Golom is the fact that it’s the first exchange to be a full stack platform with a ton of NFT analytical tools at its disposal. With collection facets such as traits, rarity, transactions, volumes, top holders, minters, portfolio analysis, and much more all available for integration, Golom users are given the purest sense of alpha insight when navigating the platform. 

Rewards

A dynamic which fully embodies Golom’s community-rewarding mission is no other than its actual reward system. To ensure full transparency in the way $GOLOM will be distributed, the project has outlined that none of the tokens will be allocated to the initial team, VCs, or any promoters (nor will there be any sale of tokens). Instead, 70% will be allocated to users who trade or stake, 15% will be airdropped (to users who fulfil certain requirements), 5% will be given to initial traders during the genesis period, and 10% will go to the project’s treasury. 

The Genesis period is set to begin from 25th of May 2022 until 25th of June 2022.

Staking

With Golom’s 100% revenue-sharing policy, stakers are always ensured that they will be rewarded with 100% of the revenue, and also retain the same percent ownership of the protocol as inflationary rewards prevent stakers from being diluted by emissions.

Find out more >> Here

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