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Metaverse in play with restaurant consumers

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More than a third of consumers, 38%, that already participate in the metaverse are willing to integrate restaurant purchases into the mix and 20% of restaurant patrons are familiar with the metaverse.

Those are top findings from a Paytronix report, “The Digital Divide: Technology, The Metaverse and the Future of Dining Out.”

The data revealed the metaverse, a social virtual reality platform, may develop into a channel in which restaurant customers will interact with favorite brands, hang out with other brand fans and maybe even buy favorite foods, according to a press release on the findings.

Yet restaurants are advised they must focus on current customers before becoming well-versed with the metaverse and a big part is friendly waitstaff as more than 33% of consumers view friendliness as the most important aspect a restaurant can provide. In addition, 75% report that seeing the same staff on return visits positively influences the customer experience.

Additional findings include:

  • 33% of grab-and-go customers are very or extremely familiar with the metaverse, more than double the share of either dine-in or either-or customers.
  • 40% of Gen Z respondents are very familiar with the metaverse, although they do not lead all generations in actual metaverse participation.
  • 34% of Millennials have participated in a metaverse environment. This may have to do with the generation’s superior spending power, as consumers who earn over $100,000 annually are more likely than those of other income brackets to have participated in a metaverse environment.
  • 21% of consumers who say they are not interested in buying food in the metaverse are not interested because they are either unfamiliar with it or believe the metaverse is complicated.

“The media landscape is already scattered, creating a massive fight for attention. Brands are vying for spots on Google search, in Facebook feeds, on Apple screens, and on any of dozens of different social sites. The metaverse represents the next battleground,” Michelle Tempesta, CMO of Paytronix, said in the release. “Loyalty programs open a direct line of communication between brands and customers that only continues to grow in importance. Customers want to maintain a strong relationship with their favorite brands, regardless of where that happens.”



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Where Does Education Fit in an Emerging Metaverse?

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Meta—the company formerly known as Facebook—is running a new TV ad showing a future in which college students slip on a lightweight VR headset to enter a lecture hall where a professor can toss 3D models of biological cells to students who can pull them apart to demonstrate some concept.

It’s the latest sign that Big Tech sees education as a key piece of the rush to build a metaverse, the immersive Internet of Virtual Reality and Augmented Reality that so far is a disconnected mix of clunky tech gear and beta software platforms inspired by science fiction.

This technology raises lots of exciting possibilities and some tough challenges, for both K12 classrooms and college classrooms of the future. And to help us sort through this emerging space, we invited two guests to the podcast who have seen more of this VR space than most and are thinking through these issues.

Those guests are Greg Heiberger, associate dean of academics and student success at South Dakota State University and Kathy Hirsh-Pasek, a professor of psychology at Temple University and a co-author of a recent Brookings Institution policy brief about education in the metaverse with advice for Facebook and other tech giants on how to build a metaverse that is education friendly.

The session was recorded in front of a live audience at the ISTE Live edtech conference in New Orleans this week.

Listen to the episode on Apple Podcasts, Overcast, Spotify, Stitcher or wherever you listen to podcasts, or use the player on this page.



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What is the future of life in the metaverse?

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Online avatars are essentially anonymous, and there’s a real question as to whether a crime committed in a virtual world has consequences in the real world.



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KPMG enters the metaverse, invests $30M in Web3 employee training

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KPMG, one of the Big Four accounting firms in Canada and the United States, has revealed the opening of its first metaverse collaboration hub to help its employees and clients pursue growth opportunities in the digital era.

KPMG is entering the metaverse with a new collaboration hub that will connect employees, clients and others with Web3. The company is making a collective $30 million investment this year in Web3 experiences, with the metaverse hub as the “signature piece.”

According to a Tuesday report by Fortune, the hub will be focused on education, collaboration, training, events and workshops with Cliff Justice, KPMG U.S. leader of enterprise innovation claiming that it is presently being utilized for such things but that KPMG intends to hire people to build it and expand it over time.

The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media and financial services.

Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S., said:

“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience.”

The companies will continue to explore possibilities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge and help navigate the changing confluence of the physical and digital worlds, among other things, as part of its innovation strategy.

Related: Yahoo launching Metaverse events for Hong Kong residents under restrictions

The COVID-19 epidemic sparked people’s interest in the metaverse. There has been an increase in the desire for methods to make internet contact more lifelike as more individuals work and go to school online. JPMorgan, one of the biggest banks in the United States, made headlines earlier this year by publishing a paper suggesting metaverse technology was a “one trillion-dollar opportunity,” along with establishing its own virtual headquarters in the Decentraland (MANA) metaverse.