The Cannes Lions International Festival of Creativity may be in person this year for the first time since 2019, but that hasn’t stopped brands and agencies from thinking virtual. Not only are some marketers making Cannes sessions available in virtual real estate platforms, but parties and activities outside of the normal programming are also being offered in the metaverse.
A common theme running through many of these activations is democratizing what has hitherto been an inaccessible event for many in the industry. The ticket price for Cannes is steep, not to mention fees for transportation and a hotel. But through virtual experiences, which can be accessed from anywhere using only a desktop or sometimes a mobile phone, more of adland can celebrate creativity in the industry.
Of course, not all the metaverse activations at Cannes are designed specifically with this goal in mind, yet the democratizing effect is still there. Marketers may be realizing that the virtual tools they use to reach consumers can also help them reach each other.
Here are some of the ways that marketers are activating in the metaverse during Cannes.
Vilnius, Lithuania, Aug. 08, 2022 (GLOBE NEWSWIRE) — The FishVerse team is very excited to announce the launch of its revolutionary fishing ecosystem inside the Metaverse. Built on Blockchain technology, FishVerse is a truly decentralized AAA-type mobile fishing game where players can experience closest thing possible to the real fishing.
The FishVerse was created by MG Labs gaming studio, an experienced game development company that will make web3 game enjoyable and accessible for everyone. Since its establishment in 2021, the developer that specializes in AAA game types on Blockchain already has launched MetaShooter – a very successful game, that already is live on Steam – the world’s biggest gaming platform. MetaShooter is the first decentralized blockchain-based hunting metaverse. Counting more than 8000 users within first month of its alpha game launch.
While announcing FishVerse, the company explained its mission to create an “ultra-realistic, one-of-a-kind web3 game, where millions of fishing and P2E enthusiasts can enjoy playing from any device or corner of the globe.”
Besides offering a platform for gamers and fishing enthusiasts to enjoy their gaming experience to the fullest, the company also offers monetization opportunities. Players can monetize by catching and utilizing NFT fishes, competing in tournaments, completing missions, building business and more in order to earn passive income.
The development team understands the importance of fishing market, that it’s enormous and one of the top outdoor activities in the world and the best part is, that fishers are so passionate about it. FishVerse intends to give them a unique decentralized fishing experience with the ability to earn and enjoy their beloved hobby more.
How to Get Started
The team has ensured that prospective users won’t struggle to use the new platform. To get started, each user is expected to do the following: `
Create a user account on the fisher dashboard. After signing up, where user will deposit some FVS tokens.
Create your character, either male or female. Take advantage of the customization option to make your character stand out with unique features and NFTs.
Finally, get a fishing ticket. With the NFT fishing ticket, you can start your fishing journey and earn rewards as you progress.
If you want to take your fishing to the next level, go ahead and:
Purchase NFT equipment. These gaming assets will help you to progress in The FishVerse more effectively.
Get an NFT tournament ticket. The ticket will allow you to access tournaments and compete for a prize fund.
Purchase NFT assets. Within the game ecosystem, you can start a business by providing in-demand services for other players to increase your revenue.
On the fishing metaverse, the developers offer tons of incentives to make the game not only exciting but also rewarding.
Players can receive tokens whenever they catch fish, complete some trophy collections or missions. They can also upgrade their equipment and participate in tournaments where successful participants can earn prize funds.
On offer are realistic games where participants can complete various exciting and rewarding missions and challenges that will hone their fishing skills and boost their morale.
You can also build businesses by offering a wide range of services for other players or hosting activities to lighten their moods and contribute to a memorable fishing experience on the metaverse.
Land Ownership and Other Opportunities
During your fishing expeditions, other players will need to recharge stamina or their boats, as well to get some additional equipment or fix it. There’s no better way to monetize the demand by investing in ecosystem property. Purchase different tiers of NFT lands in the metaverse and have a place for fish breeding and dock to recharge your fishing boat or that of other players. Also you’ll have a place where to showcase your fish trophies.
You can also own an NFT repair shop where you’ll assist other players to fix their broken fishing equipment as well as manufacture fodder and fish bait for personal use. In your shop, you can personalize your fishing rod and any other NFTs.
And the best part is that this whole detailed ecosystem is powered by FVS token which is the main fuel for The FishVerse engine along with other token utilities in order to keep economy healthy.
Workshops and Programs Will Discuss and Showcase the Innovations that Deliver Content to the Metaverse
CHICAGO, Aug. 8, 2022 /PRNewswire/ — SIGGRAPH 2022 delves into the evolution and advancements in technology for the metaverse. Several programs across the conference will explore the current state and future possibilities in this virtual universe. Conversations and workshops will be held to assist in creating content for the metaverse; while leading experts touch on the experiences, and other metaverse-related ideas, from discussions on interoperability, workshops on 3D modeling, and even tackling potential challenges in this environment. The 49th annual conference will run 8–11 August in person, with on-demand sessions available virtually 25 July–31 October 2022.
The metaverse, once considered a hypothetical virtual world, is now an immersive network of 3D worlds focused on social interaction. Advancements in technologies, including augmented and virtual reality, have made it easier to connect users in both these remote and 3D worlds. But how does an interactive experience affect one’s life in the metaverse? What will happen to how people socialize, work, learn, and play? How does it affect various industries such as art, gaming, fashion, healthcare, or movies?
“I believe SIGGRAPH 2022 is the ideal place to talk about the metaverse, discuss what is happening now, and exchange ideas as to what is possible,” said Munkhtsetseg Nandigjav, SIGGRAPH 2022 Conference Chair. “Our community is made up of creators and innovators. We want to further these discussions and promote how this experience will potentially change lives. We contribute to the variations and transformations occurring in this virtual world, and we can empower these creators to make an impact for the better.”
Highlights that will cover the metaverse include:
[Frontiers Workshop] Challenges to Unlock the Metaverse: Haptics, Gaze, Prototyping Tools, & More! Contributors: Pedro Lopes, University of Chicago; Michael Nebeling, University of Michigan; Shan-Yuan Teng, University of Chicago; Mark Billinghurst, Empathic Computing Lab, The University of Auckland; Yudai Tanaka, University of Chicago Advances in augmented and virtual reality have paved the way for a new type of user interface that can connect users remotely via spatial interactions: the metaverse. This workshop will deep dive into some of the roadblocks to unlock the potential of the metaverse. These include integrating haptic sensations, integrating gaze and attention into user interfaces, and accelerating the prototyping of metaverse experiences.
[Panel] Privacy, Safety, and Wellbeing: Solutions for the Future of AR and VR Moderator: Callie Holderman, Snap Inc.; Panelists: Eakta Jain, University of Florida; Michael Running Wolf, Northeastern University; and Liv Erickson, Mozilla There have been many discussions about the metaverse as a construct and how it will be populated, while issues such as privacy and safety have not been brought up. This panel touches on these topics.
[Birds of a Feather] The Web3D Ecosystem and the Metaverse Contributor: Anita Havele, Web3D Consortium This session features a discussion on how technology contributes to the metaverse. From interactive real-time 3D to mixed reality and humanoid animation, everything done in 3D is significant to an open metaverse. See the scaling expertise in 3D, modeling and simulation, geospatial, augmented reality, and web audio toward an open, interoperable metaverse.
[Courses] Building the Open Metaverse: Part I Contributors: Patrick Cozzi, Cesium; Marc Petit, Epic Games; Neal Stephenson, Lamina1; Rev Lebaredian, NVIDIA; Natalya Tatarchuk, Unity; Steve May, Pixar Animation Studios This session features an introduction to the concepts and building blocks for the open metaverse, covering the current state and potential future directions, including: 3D-first computing, interoperability, game engine ecosystems, the evolution of content creation, and scaling users and worlds. The themes of openness and collaboration are woven throughout all the topics.
[Immersive Pavilion] Journal of My Journey: Seamless Interaction in Virtuality and Reality with Digital Fabrication and Sensory Feedback Contributors: Miguel Ying Jie Then, Ching Lui, Yvone Tsai Chen, Zin Yin Lim, Ping Hsuan Han, National Taipei University of Technology Journal of My Journey is a work that explores the possibilities of integrating seamless interactions in virtuality and reality. The choices users make in the virtual world can be output to the real world, thus enhancing the connection between reality and the virtual world.
Access to the various metaverse presentations and workshops at SIGGRAPH 2022 are available in person and online. Learn more and register for the conference at s2022.SIGGRAPH.org/register.
About ACM, ACM SIGGRAPH, and SIGGRAPH 2022
ACM, the Association for Computing Machinery, is the world’s largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field’s challenges. ACM SIGGRAPH is a special interest group within ACM that serves as an interdisciplinary community for members in research, technology, and applications in computer graphics and interactive techniques. The SIGGRAPH conference is the world’s leading annual interdisciplinary educational experience showcasing the latest in computer graphics and interactive techniques. SIGGRAPH 2022, the 49th annual conference hosted by ACM SIGGRAPH, will take place as a hybrid event, with live events 8–11 August at the Vancouver Contention Centre and virtual content available starting 25 July through 31 October. Click here for news from the conference and its partners.
Today’s video focuses on Unity Software (U 7.89%) and four things I am keeping my eye on as an investor during its earnings on Tuesday, August 8, after the market closes. The past few months have been a rollercoaster for Unity, from a merger announcement to an issue with its monetization solutions, causing the company to revise its guidance. Check out the short video to learn more, consider subscribing, and click the special offer link below.
*Stock prices used were the pre-market prices of August 8, 2022. The video was published on August 8, 2022.
Jose Najarro has positions in Unity Software Inc. The Motley Fool has positions in and recommends Unity Software Inc. The Motley Fool has a disclosure policy. Jose is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.