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Leader in BPaas enables industry leaders with Sandbox for metaverse development

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The world at large has already made a transition to the internet, spending an increased amount of time online. However, the way the internet is currently set up, there will always be a gap in experiencing the full range of human connections on screen. While this might be true, the next version of the internet, the metaverse, has hinted towards several possibilities that exist only in the digital world, such as making experiences and “luxury” products available to the poor and promoting the concept of sustainability with more efficient ways to achieve one’s passions. These achievements may sound lofty, but they are more in reach now than ever before. 

Many prominent players in the tech industry have risen to the challenge to define what the metaverse may look like, experimenting with concepts such as the mirror world or creating entirely new storylines to engage human interest. With the concept in place, the only missing piece becomes the foundation or launchpad to bring these digital worlds to life. In practice, this role would require the alignment of new metaverse projects to derive more value to the end-user.

Filling this gap is Morpheus Labs, a leader in Blockchain-Platform-As-A-Service (BPaas). With experience in infrastructure and several various blockchain protocols, the team is said to be no stranger to the metaverse, a reality further made clear with their core product ML SEED-Sandbox.

Armed with the necessary capabilities, the platform enables developers and other businesses to take advantage of the diverse capabilities the metaverse has to offer. Through the proprietary platform, creators and other developers can use blockchain technology to create projects involving token issuance and NFT creation while maintaining a high level of security.

To achieve this, Morpheus Labs combines the strength of several well-known industry players to create the strongest ecosystem a metaverse project can leverage. 

A metaverse brought to life

The Morpheus Labs team has recently signed a deal with Vistas Media Capital (VMC) in an agreement that would allow their team to utilize the ML Seed platform in the future development of metaverse solutions. 

Abhayanand Singh, CEO and co-founder of Vistas Media Capital shares,

“We are pleased to partner with Morpheus Lab in the development of India’s First Metaverse, with the vision of creating a city of the future, where Netizens and Brand Partners can create a personal footprint, socialize, earn and be engaged in the many events and activities within.”

This quote only represents one of the partnerships the team plans to pursue. Morpheus Labs has shared that an overwhelming response has already been evident in the idea of connecting the brightest minds in the largest launchpad in Asia.

Currently, other familiar names leveraging the ML Seed-Sandbox include Autumn Interactive, a team specializing in delivering new gaming experiences, which will be done through the metaverse, alongside the Asian Token Fund and Tiny Island.

Ken Nizam, co-founder of Asia Token Fund and Two Monkey Juice Bar Metaverse, underlines the potential of this opportunity “to explore the metaverse space with a reputable blockchain project like Morpheus Labs through their versatile MLSeed (Sandbox) Metaverse solutions.”

Meanwhile, David Kwok of Tiny Island Production shares, 

“We are very grateful to have this relationship with Morpheus Labs. They have been a great advisor. They will definitely be a great help in building our Metaverse project. Furthermore, the team at Morpheus Labs and Tiny Island Production share common partners like HUAWEI CLOUD and the macro goals are aligned with each other.” 

More insights from Morpheus Labs here

As a result of these efforts, projects will accelerate their visibility with marketing efforts from any number of community members as a part of a greater end-to-end support system. Subsequently, teams interested in developing sustainable communities or employing powerful marketing strategies will find the resources they need to succeed.

Kickstarting the sandbox

The team behind Morpheus Labs has reported success in the HUAWEI CLOUD APAC joint launchpad, inspiring names including 0Chain, Geeq and Pinkslip.finance to rally behind it.

With strong foundations, the next 12 months hold the kickstart of sandbox solutions planning to hold a larger symposium in 2020, where Morpheus Labs will join intelligent industry speakers within the blockchain metaverse, sharing both insights and keynotes.

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.



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Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

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Dive Brief:

  • Walmart filed a series of trademark applications late last month that indicate the retailer has bigger plans for the metaverse, including through the development of cryptocurrencies and nonfungible tokens (NFTs). CNBC first spotted the batch of documents that were submitted to the U.S. Patent and Trademark Office on Dec. 30.
  • The applications, of which there are seven in total, encompass concepts like “virtual goods” across product categories such as furniture, toys and sporting gear, along with downloadable software for managing cryptocurrency portfolios or establishing an electronic wallet.
  • Games and other services powered by augmented and virtual reality (AR/VR) technology also make appearances. The news suggests the metaverse could play a significant role in Walmart’s strategy as the big-box brand centers more of its business around the digital world.

Dive Insight:

Walmart isn’t the first marketer to show budding interest in the metaverse, but a potentially substantial push to build out its offerings could go a long way in sparking more mainstream adoption of technologies that are foundational to the channel, including cryptocurrencies. The big-box store is the largest retailer in the world, reaching a massive audience of shoppers, and rivals may follow Walmart’s lead in ramping up their bets lest they lose an early-mover advantage in a market some view as the next evolution of the internet.

That said, many metaverse-related technologies like NFTs haven’t served a purpose in marketing beyond one-off stunts or generating some headlines. But the broader vision of what the metaverse could eventually become is appealing to companies like Walmart, with shared virtual realms acting as a venue for customers to try out experiences and products and eventually make purchases of digital goods as they look to customize their online avatars and living spaces. Though businesses clearly smell an opportunity, consumers haven’t quite come around to the idea, even as categories like gaming provide a loose sense of what’s possible in the metaverse.

Some groundwork has already been laid for Walmart’s metaverse approach. Last year, it began seeking a digital currency and cryptocurrency product lead, following in Amazon’s footsteps. Recent executive changes point to a possible strategy switch-up. Longtime merchandising chief Scott McCall is retiring, Bloomberg reported, while Chief Customer Officer Janey Whiteside — a key player in rounding out Walmart’s e-commerce playbook — will depart in March.

Walmart dipping its toes in the metaverse could support other ventures that are important to staying competitive in retail. In 2020, it introduced its long-awaited Walmart+ e-commerce portal meant to tackle the growing threat of Amazon Prime. Several of the trademark applications were also made under Walmart Connect, the marketer’s fledgling advertising business. Walmart has quickly built out the unit as the demand for retail media soars during the pandemic and packaged goods brands seek alternative targeting methods to cookies, which are being phased out next year.

Other marketers are more firmly planting their metaverse flags. Nike in December acquired RTFKT, a digital studio that designs virtual collectibles like NFTs. The sportswear marketer also recently established Nikeland, an interactive experience inside the Roblox gaming platform that lets visitors participate in activities like dodgeball and trying on virtual apparel.



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Is the Metaverse Ready for a Metaphysical ART CLUB?

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Public Mint opens at the price of 0.333 Ethereum. The project has opened an Early Mint Allow List with Limited Spots available, which allows minting 1 day early on January 22, 2022.  Registration is Required for Early Mint. Registration can be found at: https://456collectorsclub.com/public-mint-early-access-registration

Zevi G is a prolific and steadfast artist who uses his studio to bring unanticipated creations to life. In a world where love, unity and kindness have become a scarce commodity, Zevi is determined to make a change using his art and many compelling characters to spread this powerful message.

The 456 Collector’s Club by Zevi G is a collection of 4,560 unique algorithmically created NFTs featuring characters from Zevi G’s signature series “456 Land”. Holders become members of an exclusive Art Club and continually unlock redeemable artwork in intervals as the community grows, get access to future community events, and digital experiences.

Zevi G was never intimidated by his underprivileged and very orthodox upbringing, on the contrary, that became the very essence of his strength and will, to turn his life around and reach others with positive and relevant messages. Each 456 Land sculpture comes with its own personality and features different traits such as the angel with its thin legs and wings, or the soldier with its buff chest. The childlike characters with eyes full of wonder appear as a musician, a roofer, a jeweler, a guitarist; a world of references and emotional memories that is personal and reflects on the artist’s past.

456 Club holders get Utility. After holding for 1-month owners can claim a 1×1 print of the exact NFT they own. After holding for 4-months holders will be able to redeem a 7 in. by 7 in. Namaste Sculpture in the corresponding color of their NFT. There are 10 different colors available with some colors more limited than others. Each sculpture will feature an NFC chip that provides the owner with continual digital experiences and helps pair the physical item with the NFT.

Anyone who mints 3 or more NFTs is entered into a raffle for a 5 ft. Diamond Hands Bronze Sculpture valued at $175,000.

Each NFT is a raffle ticket to win a 26-inch Diamond Hands Resin sculpture valued at $10,000 – 5 winners total (3 white, 2 Blue).

Join the conversation on Discord to learn more about additional giveaways!

Mint a 456 Collectors Club NFT to join the club and become a member is the first community to dedicate its purpose to spreading the message of love and unity through physical and digital art. Register for Early Access.

Related Links

Website: http://456collectorsclub.com
OpenSea: https://opensea.io/collection/456-collectors-club-v2
Twitter: http://twitter.com/456_club
Instagram: http://instagram.com/zevigart
456 Land: http://zevigart.com
Discord: https://discord.com/invite/456collectorsclub

SOURCE 456 Collector’s Club





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Video Walmart steps into metaverse to sell virtual goods – ABC News

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