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Fender Launches Music Metaverse Shaped Like A Giant Guitar

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BMW is also getting in on the action with its own VR world with drivable MINI Coopers.

American instrument manufacturer Fender has partnered with Meta (formerly Facebook) to launch the Fender Stratoverse, a VR world dedicated to all things music.

Built inside Horizon Worlds, Meta’s social VR metaverse, visitors can explore a guitar-shaped island complete with a handful of interactive games and activities. As you explore the neck, body, and headstock of the island, you’ll discover unique sounds to collect. These audio bites can also be unlocked by completing specific activities, including an air guitar challenge, pick-tossing game, or guitar trivia competition.

Once you’ve reached the main part of the island, you can use the sounds you’ve acquired throughout the scavenger hunt to create your own unique melodies via the Riff Maker.

“Once a pick is unlocked, the player takes it down to the main island where they can place it in one of the 12 spots in the Riff Maker to add their sound to the customisable looping riff,” explained Fender. “Completing the scavenger hunt unlocks customisable wearables as well as a promo word reveal to a Fender Stratosphere playlist.”

“We could not be more pleased to have been invited by Meta to bring Fender into the Metaverse for the first time,” added Evan Jones, CMO at Fender. “As a brand we are committed to enabling all forms of musical expression and are thrilled by the potential this technology has to allow Fender fans and creators to come together, play, and create across borders, cultures, and from any distance.

Interestingly enough, the Stratoverse wasn’t the only metaverse experience announced at Cannes Lion, an international festival for those working in advertising and creative communications. During the event, BMW Group revealed its own VR world built inside Horizon Worlds called the MINIverse. Here visitors can drive virtual MINI Coopers around a virtual course.

The Stratoverse and MINIverse are open to the public right now via Horizon Worlds, which is available for download free on Meta Quest 2 VR headsets via the Quest Store.

Over the past several months, Meta has partnered with a number of major brands looking to expand into the metaverse. This past May the company teamed up with the National Basketball Association to launch an NBA Lane experience in Horizon Worlds. Prior to that the American fast-food chain Wendy’s announced the Wendysverse, a virtual restaurant in Horizon Worlds complete with games and prizes.

Image Credit: Fender



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Metaverse

What is the future of life in the metaverse?

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Online avatars are essentially anonymous, and there’s a real question as to whether a crime committed in a virtual world has consequences in the real world.



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KPMG enters the metaverse, invests $30M in Web3 employee training

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KPMG, one of the Big Four accounting firms in Canada and the United States, has revealed the opening of its first metaverse collaboration hub to help its employees and clients pursue growth opportunities in the digital era.

KPMG is entering the metaverse with a new collaboration hub that will connect employees, clients and others with Web3. The company is making a collective $30 million investment this year in Web3 experiences, with the metaverse hub as the “signature piece.”

According to a Tuesday report by Fortune, the hub will be focused on education, collaboration, training, events and workshops with Cliff Justice, KPMG U.S. leader of enterprise innovation claiming that it is presently being utilized for such things but that KPMG intends to hire people to build it and expand it over time.

The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media and financial services.

Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S., said:

“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience.”

The companies will continue to explore possibilities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge and help navigate the changing confluence of the physical and digital worlds, among other things, as part of its innovation strategy.

Related: Yahoo launching Metaverse events for Hong Kong residents under restrictions

The COVID-19 epidemic sparked people’s interest in the metaverse. There has been an increase in the desire for methods to make internet contact more lifelike as more individuals work and go to school online. JPMorgan, one of the biggest banks in the United States, made headlines earlier this year by publishing a paper suggesting metaverse technology was a “one trillion-dollar opportunity,” along with establishing its own virtual headquarters in the Decentraland (MANA) metaverse.