‘Digital Blackface’? Levi’s gets pushback for using AI models to add diversity.


Is Levi Strauss & Co.’s use of artificial intelligence to expand the diversity of its denim-model roster by using hyper-realistic fakes smart marketing?

Not if you gauge the pushback the new effort is receiving on social media and in traditional fashion and advertising publications. Responses target the “artificial” nature of the partnership between the clothing company and a digital fashion studio, rather than the “intelligence” the company was aiming for in creating models with a variety of faces and body types.


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