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Chobani Enters the Metaverse with the Launch of “Chobani Oatmilk Cosmic Race” on Roblox

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Chobani regularly finds ways to ensure the company is giving back, and “Chobani Oatmilk Cosmic Race” aids in that mission. Racers completing the course are awarded points, which are mirrored and totaled in the charity chart. When the target goal is reached, Chobani will make a donation to Hunger Free America of $75,000.

“Making accessible, high-quality, nutritious products, including oatmilk, is important to us and with this game, we’re taking a fun and creative approach to how oatmilk could be seen and used by everyone,” said Meredith Madden, Chief Marketing & Category Officer, Chobani. “Bringing whimsical moments to life, especially in a virtual environment, is a great way to test new ideas and to attract new fans to our brand in a playful and engaging way.”

“Chobani Oatmilk Cosmic Race,” which was designed and developed in partnership with global creative collective Thinkingbox, brings a scene from Chobani’s latest oatmilk commercial to life. In the national advertising spot, Chobani Oatmilk appears in various recognizable cultural moments to show that oatmilk can be inclusive and for the masses. The commercial features Chobani’s catchy, custom song called “G.Oat,” which is available on most streaming platforms. Chobani also brought the commercial’s nail art vignette to life through a partnership with Chillhouse, the authority in modern self-care. For a limited time, Chillhouse’s Flagship in New York City offered custom nail art manicures and Chill Tips which were inspired by Chobani’s Oatmilk cartons.

Through strategic partnerships and custom media, this marketing campaign extends Chobani’s mission of making good food for all. Chobani entered the oatmilk market with a mission to make it more accessible—and has delivered. Oatmilk is one of the fastest-growing segments in the non-dairy milk category, increasing 50.3% YOY. Chobani is proud to be one of the leaders driving that growth, with 56.4% Nielsen reported net sales growth.1ABOUT CHOBANI

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005. We produce yogurtoatmilkdairy- and plant-based creamers, and ready-to-drink coffee. Chobani yogurt is America’s No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives.

Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on FacebookTwitterInstagram, and LinkedIn.

1Nielsen xAOC latest 52 weeks $%CYA for the week ended 6/04/22





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Where Does Education Fit in an Emerging Metaverse?

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Meta—the company formerly known as Facebook—is running a new TV ad showing a future in which college students slip on a lightweight VR headset to enter a lecture hall where a professor can toss 3D models of biological cells to students who can pull them apart to demonstrate some concept.

It’s the latest sign that Big Tech sees education as a key piece of the rush to build a metaverse, the immersive Internet of Virtual Reality and Augmented Reality that so far is a disconnected mix of clunky tech gear and beta software platforms inspired by science fiction.

This technology raises lots of exciting possibilities and some tough challenges, for both K12 classrooms and college classrooms of the future. And to help us sort through this emerging space, we invited two guests to the podcast who have seen more of this VR space than most and are thinking through these issues.

Those guests are Greg Heiberger, associate dean of academics and student success at South Dakota State University and Kathy Hirsh-Pasek, a professor of psychology at Temple University and a co-author of a recent Brookings Institution policy brief about education in the metaverse with advice for Facebook and other tech giants on how to build a metaverse that is education friendly.

The session was recorded in front of a live audience at the ISTE Live edtech conference in New Orleans this week.

Listen to the episode on Apple Podcasts, Overcast, Spotify, Stitcher or wherever you listen to podcasts, or use the player on this page.



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What is the future of life in the metaverse?

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Online avatars are essentially anonymous, and there’s a real question as to whether a crime committed in a virtual world has consequences in the real world.



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KPMG enters the metaverse, invests $30M in Web3 employee training

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KPMG, one of the Big Four accounting firms in Canada and the United States, has revealed the opening of its first metaverse collaboration hub to help its employees and clients pursue growth opportunities in the digital era.

KPMG is entering the metaverse with a new collaboration hub that will connect employees, clients and others with Web3. The company is making a collective $30 million investment this year in Web3 experiences, with the metaverse hub as the “signature piece.”

According to a Tuesday report by Fortune, the hub will be focused on education, collaboration, training, events and workshops with Cliff Justice, KPMG U.S. leader of enterprise innovation claiming that it is presently being utilized for such things but that KPMG intends to hire people to build it and expand it over time.

The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media and financial services.

Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S., said:

“The metaverse is a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience.”

The companies will continue to explore possibilities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge and help navigate the changing confluence of the physical and digital worlds, among other things, as part of its innovation strategy.

Related: Yahoo launching Metaverse events for Hong Kong residents under restrictions

The COVID-19 epidemic sparked people’s interest in the metaverse. There has been an increase in the desire for methods to make internet contact more lifelike as more individuals work and go to school online. JPMorgan, one of the biggest banks in the United States, made headlines earlier this year by publishing a paper suggesting metaverse technology was a “one trillion-dollar opportunity,” along with establishing its own virtual headquarters in the Decentraland (MANA) metaverse.