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Cheech & Chong® embrace the web3 revolution with their collectible brand “My Homies”, and set a long term vision on the metaverse with digital provenance

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The largest factors fueling the web3 and NFT market include the increasing influence of celebrities to fuel the adoption of a web3 mentality and embrace NFTs. There have been many use cases of lucrative opportunities within NFT supply chains for retail, fashion, play-to-earn gaming, and Metaverse real estate. Efforts from industry giants have become increasingly apparent and are providing many more opportunities for independent artists and emerging brands to expand their foothold in a digital landscape. 

On April 20th, The Sandbox announced it’s intentions to enter a partnership with My Homies by Cheech and Chong® to usher in a new era for web3 gaming and digital collectibles by hosting a transcendent dreamworld into The Sandbox’s metaverse, enabling fans and holders of My Homies NFTs to co-mingle virtually. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Cheech & Chong® join over 200 existing partnerships including Ubisoft, Gucci Vault, Snoop Dogg, Adidas, Deadmau5, The Smurfs, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both new, and well-known characters and worlds.

“Cheech and Chong have always had an appreciation for art, counterculture and the different forms it can be expressed to stir emotions in people,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re looking forward to what they will create with and for their community in The Sandbox and what they will introduce to our metaverse.” 

Animoca Brands is the parent company for The Sandbox and while a popular platform, they are far from the only opportunities for virtual lands, gaming and other community activities. My Homies and the leadership team are forward thinking and have recently secured land in “The Otherside” which is another metaverse being created by Yuga Labs, Improbable and Animoca Brands; centered around the Bored Ape Yacht Club’s IP. The Otherside will host a large amount of opportunities for the My Homies ecosystem to expand it’s reach into multiple platforms. Additional Metaverse platforms are also being explored such as Spatial.io, Cryptovoxels, Decentraland and more.

My Homies Community Update

Earlier this year in January, My Homies launched it’s first installment to the collectible brand “Homies in Dreamland” which included an NFT collection with Art by Jermaine Rogers, produced by the duo’s IP agents Easy Partners (Cathy Cleghorn and Kimberley Bierley), and  web3 production company Atomic Partners (executive producer Joe Bradley, and project manager Jay Grigalunas).

10,420 NFTs were sold to over 5000 holders via the Ethereum block chain. As of 5-12-22 the statistics for the project are:

*5013 Holders own all of the 10420 NFT units
*97% Hold Rate – Only 472 of 10,420 units are listed for sale
*2.4% Listed below original project mint price.
*5600 Holders own original NFT Art created & delivered to holders for holding the Homies NFTs

Cheech and Chong® and the My Homies project leadership have set an overall mission focusing on Community, Art, Legacy and Mindfulness (C.A.L.M), and have succeeded in bringing 30+ guest artists into the project, distributing their NFT artwork to 5,600 unique holders.  My Homies implemented a redemption system through their Discord server that allows the budding community and NFT holders to collect daily tickets to claim for real world merchandise which have been collected and celebrated by hundreds of NFT holders. In early March, during an NFT event in Los Angeles, My Homies partnered with Superchief Gallery NFT for a special in-real-life event connecting over 1000 attendees with Cheech Marin and Tommy Chong; 30 lucky NFT holders won a chance to have a personal “smoke session” with the guys. My Homies will be hosting another in-real-life event in New York during NFY.NYC in June; the event will be focused on connecting the guest artists with the community of NFT holders.

As new metaverse, gaming and other web3 native opportunities arise, My Homies by Cheech and Chong® will always reward holders of the collectible brand’s NFTs and create experiences that support the mission of growing the community and expanding the legacy.

Twitter: https://twitter.com/myhomies
Discord: https://myhomies.com/discord
Web: https://myhomies.com

Contact: [email protected]

SOURCE Easy Partners LLC





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Metaverse

‘NFTs: Enter the Metaverse’ | Watch the trailer for non-fungible token documentary from ABC Localish Studios

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In 2021, three otherwise unassuming letters would upend the worlds of cryptocurrency, technology, art, and pop culture all at once. NFTs, or non-fungible tokens, were propelled into the mainstream after an unprecedented $69.4 million sale at the historic art auction house Christie‘s in New York City.

The sale of digital artist Beeple‘s Everydays at Christie’s for $69.4 million marked the beginning of a seemingly unstoppable NFT wave, where everyone from digital artists to mainstream celebrities like Paris Hilton, Mark Cuban, Steve Aoki and many others began creating, selling, and collecting NFTs via cryptocurrency on the Blockchain.

While NFTs initially focused on the importance of ownership of digital assets, they soon also became part of a social movement where groups of creators and collectors began communities based on buying and selling NFTs. Some early examples of these groups include CryptoPunks and Bored Ape Yacht Club, but many more have since risen in popularity as the world of NFTs continues to expand and propels new digital artists, like 17-year-old Diana Sinclaire, to international fame.

Following the journey of digital artist Beeple, aka Mike Winklemann, through the historic sale of his Everydays work, “NFTs: Enter the Metaverse” illuminates the social and economic factors that led to the rise of NFTs as well as the implications of NFT technology on the future of the Metaverse. The documentary features appearances by Paris Hilton, Gary Vaynerchuck, Mark Cuban, Steve Aoki, 3Lau, Rebecca Jarvis, Kelly Crow, Kenny Schacter, Diana Sinclair, Daniel Maegaard, and Karsen Daily.

Watch “NFTs: Enter the Metaverse” premiering on May 21st on ABC (check your local listings), ABC News Live and the Localish Network.





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Metaverse

‘NFTs: Enter the Metaverse’ | Watch the trailer for non-fungible token documentary from ABC Localish Studios

Published

on


In 2021, three otherwise unassuming letters would upend the worlds of cryptocurrency, technology, art, and pop culture all at once. NFTs, or non-fungible tokens, were propelled into the mainstream after an unprecedented $69.4 million sale at the historic art auction house Christie‘s in New York City.

The sale of digital artist Beeple‘s Everydays at Christie’s for $69.4 million marked the beginning of a seemingly unstoppable NFT wave, where everyone from digital artists to mainstream celebrities like Paris Hilton, Mark Cuban, Steve Aoki and many others began creating, selling, and collecting NFTs via cryptocurrency on the Blockchain.

While NFTs initially focused on the importance of ownership of digital assets, they soon also became part of a social movement where groups of creators and collectors began communities based on buying and selling NFTs. Some early examples of these groups include CryptoPunks and Bored Ape Yacht Club, but many more have since risen in popularity as the world of NFTs continues to expand and propels new digital artists, like 17-year-old Diana Sinclaire, to international fame.

Following the journey of digital artist Beeple, aka Mike Winklemann, through the historic sale of his Everydays work, “NFTs: Enter the Metaverse” illuminates the social and economic factors that led to the rise of NFTs as well as the implications of NFT technology on the future of the Metaverse. The documentary features appearances by Paris Hilton, Gary Vaynerchuck, Mark Cuban, Steve Aoki, 3Lau, Rebecca Jarvis, Kelly Crow, Kenny Schacter, Diana Sinclair, Daniel Maegaard, and Karsen Daily.

Watch “NFTs: Enter the Metaverse” premiering on May 21st on ABC (check your local listings), ABC News Live and the Localish Network.





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Metaverse

Unreal reality: The big leap to capitalise on the metaverse boom

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Will the rise of the metaverse see a move to not only wearing VR goggles, but full body suits to feel the wind, fresh water and even to act as the protagonist in our favourite movie?

Time will tell. But the sense of reality companies eventually develop, and how people react, will be key for companies, fund managers and investors to capitalise on what has been called the next big disruption – the metaverse. 

In the keynote address at Citywire Montreux 2022, researcher and broadcaster Stephanie Hare delved into the tricky questions that surround the great push towards virtual, augmented or mixed realities.



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