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Cannes Film Festival Enters The Metaverse

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Brut., Cannes’ new official media partner, is bringing the world’s largest film festival to the metaverse.

The French festival’s famous backdrop will be recreated digitally in Epic Games’ hit videogame Fortnite. It lets gamers experience the Cannes Film Festival through the eyes of three different characters: a journalist who conducts interviews; an actor who auditions for a major director, participates in a photo call, and walks the red carpet; and a director who has to find the pages for a misplaced script, send them to a producer, and walk the red carpet.

Other quests will be offered, covering more involved topics, such as climate change and diversity in the film business.

The virtual experience is one of Brut.’s many tech-driven efforts aimed at making the Cannes Film Festival more accessible to a broader audience, especially younger demographics.

“It was critical for us to be able to steer the Cannes Film Festival into a format that future generations would recognize. The world’s largest film festival should be accessible to everyone, and videogame platforms are the ideal way to engage with this generation,” said Guillaume Lacroix, co-founder-CEO of Brut., a value-driven app that counts James Murdoch, the heir who left the Fox-News Corp. empire, and François-Henri Pinault, the CEO of Kering, among its supporters.

“Brut. has been honing its expertise in these new formats for months. It’s a logical extension of our dedication to new technology for us. Brut is creating an exciting metaverse in which we will play a key role,” Lacroix said.

The Cannes Film Festival, which began in 1946, is a prestigious festival attended by movie makers from around the world. (Flickr)

With the cooperation of the city of Cannes, Vysena Studio, a renowned French virtual mapmaker, has recreated an exact model of several parts of the environment, including the Croisette, the Palais des Festivals and its famed steps.

The maps will boast the ultra-realistic, Brut.-style visual and audio universe.

Brut. will also host a House of Artists during the Cannes Film Festival, bringing 100 global creators to the Croisette to meet high-profile directors, actors and agents in small groups.

In case you’re unfamiliar with the Metaverse, here’s a definition: It’s a “digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually,” according to Investopedia.com.

“Augmented reality overlays visual elements, sound and other sensory input onto real-world settings to enhance the user experience. In contrast, virtual reality is entirely virtual and enhances fictional realities.”

This year’s Cannes Film Festival runs May 17-28. It previews all genres of movies, from documentaries to blockbusters, submitted by filmmakers worldwide.

Produced in association with MetaNews.

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‘NFTs: Enter the Metaverse’ | Watch the trailer for non-fungible token documentary from ABC Localish Studios

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In 2021, three otherwise unassuming letters would upend the worlds of cryptocurrency, technology, art, and pop culture all at once. NFTs, or non-fungible tokens, were propelled into the mainstream after an unprecedented $69.4 million sale at the historic art auction house Christie‘s in New York City.

The sale of digital artist Beeple‘s Everydays at Christie’s for $69.4 million marked the beginning of a seemingly unstoppable NFT wave, where everyone from digital artists to mainstream celebrities like Paris Hilton, Mark Cuban, Steve Aoki and many others began creating, selling, and collecting NFTs via cryptocurrency on the Blockchain.

While NFTs initially focused on the importance of ownership of digital assets, they soon also became part of a social movement where groups of creators and collectors began communities based on buying and selling NFTs. Some early examples of these groups include CryptoPunks and Bored Ape Yacht Club, but many more have since risen in popularity as the world of NFTs continues to expand and propels new digital artists, like 17-year-old Diana Sinclaire, to international fame.

Following the journey of digital artist Beeple, aka Mike Winklemann, through the historic sale of his Everydays work, “NFTs: Enter the Metaverse” illuminates the social and economic factors that led to the rise of NFTs as well as the implications of NFT technology on the future of the Metaverse. The documentary features appearances by Paris Hilton, Gary Vaynerchuck, Mark Cuban, Steve Aoki, 3Lau, Rebecca Jarvis, Kelly Crow, Kenny Schacter, Diana Sinclair, Daniel Maegaard, and Karsen Daily.

Watch “NFTs: Enter the Metaverse” premiering on May 21st on ABC (check your local listings), ABC News Live and the Localish Network.





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Metaverse

‘NFTs: Enter the Metaverse’ | Watch the trailer for non-fungible token documentary from ABC Localish Studios

Published

on


In 2021, three otherwise unassuming letters would upend the worlds of cryptocurrency, technology, art, and pop culture all at once. NFTs, or non-fungible tokens, were propelled into the mainstream after an unprecedented $69.4 million sale at the historic art auction house Christie‘s in New York City.

The sale of digital artist Beeple‘s Everydays at Christie’s for $69.4 million marked the beginning of a seemingly unstoppable NFT wave, where everyone from digital artists to mainstream celebrities like Paris Hilton, Mark Cuban, Steve Aoki and many others began creating, selling, and collecting NFTs via cryptocurrency on the Blockchain.

While NFTs initially focused on the importance of ownership of digital assets, they soon also became part of a social movement where groups of creators and collectors began communities based on buying and selling NFTs. Some early examples of these groups include CryptoPunks and Bored Ape Yacht Club, but many more have since risen in popularity as the world of NFTs continues to expand and propels new digital artists, like 17-year-old Diana Sinclaire, to international fame.

Following the journey of digital artist Beeple, aka Mike Winklemann, through the historic sale of his Everydays work, “NFTs: Enter the Metaverse” illuminates the social and economic factors that led to the rise of NFTs as well as the implications of NFT technology on the future of the Metaverse. The documentary features appearances by Paris Hilton, Gary Vaynerchuck, Mark Cuban, Steve Aoki, 3Lau, Rebecca Jarvis, Kelly Crow, Kenny Schacter, Diana Sinclair, Daniel Maegaard, and Karsen Daily.

Watch “NFTs: Enter the Metaverse” premiering on May 21st on ABC (check your local listings), ABC News Live and the Localish Network.





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Unreal reality: The big leap to capitalise on the metaverse boom

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Will the rise of the metaverse see a move to not only wearing VR goggles, but full body suits to feel the wind, fresh water and even to act as the protagonist in our favourite movie?

Time will tell. But the sense of reality companies eventually develop, and how people react, will be key for companies, fund managers and investors to capitalise on what has been called the next big disruption – the metaverse. 

In the keynote address at Citywire Montreux 2022, researcher and broadcaster Stephanie Hare delved into the tricky questions that surround the great push towards virtual, augmented or mixed realities.



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