- No products in the cart.
BEST SELLING PRODUCTS
Meta is deepening its commitment to metaverse monetization through partnerships with BMW-owned Mini and Fender. The collaborations, announced today at Cannes, feature experiences built within Meta’s proprietary metaverse platform Horizons.
The experiences are available to users of the Meta Quest 2 headset throughout the UK, US and Canada. They aim to replicate the experience of driving a Mini and bring a “first of its kind co-play audio experience to create original music riffs” in order to show branded content to a new audience in the metaverse. The worlds have been created in partnership with Creative Shop.
Rah Mahtani, brand communications manager for Mini USA, said: “The Mini brand is all about fun, and has always stood apart from others in how it brings this fun to life in cheeky and unconventional ways. Mini is excited to collaborate with Meta’s Creative Shop as the first automotive brand to create a virtual experience in Horizon Worlds, offering the fun of customizing and racing Minis in this groundbreaking virtual reality (VR).”
To that end, the Mini experience allows up to four players to drive Minis around an “exhilarating, gravity-defying track.” Spectators can get involved to help or hinder the racers; allowing interaction of that sort has been shown to have an uplift on whether audiences end up sharing the experience on social media.
Meanwhile Evan Jones, chief marketing officer at Fender, said: “Collaboration and experimentation are essential ingredients to the musical journey, and we’re looking forward to seeing what creators can do with the unlimited potential of the metaverse and our first Fender Stratoverse experience.”
Beyond the in-headset experience, as part of Meta’s presence at Cannes Lions, there will be connecting doors to both brand worlds within the Meta Horizon Worlds Pavilion demos at Meta Beach. In partnership with Meta Spark, there will also be augmented reality (AR) effects accessed through QR codes that create unique ways to sample each world.
Nicky Bell, vice-president, global head of Creative Shop, added: “We’re excited for people to jump in and connect with fellow Mini drivers and Fender fans in these new Meta Horizon Worlds. As more brands think about how they will show up in these new immersive spaces, the Miniverse and Fender Stratoverse are great examples of how brands can partner with these pioneering VR creators to bring a community together and drive value for the brand.”
Branded experiences like these are seen as one potential way for iconic brands to market themselves within the metaverse. While the e-commerce offering is very different for automotive brands, some preexisting experiences such as Gucci Town also allow users to pay real money for virtual items.
Meta’s early experiments in branded content like these are further evidence that the company sees the metaverse as a key focus for the future – albeit one with currently limited accessibility due to a low install base of Quest headsets.
Brings livestreaming to the metaverse for the first time
HONG KONG, June 27, 2022 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR and interactive 3D avatars to bring a brand new metaverse-based live streaming experience to users. iClick’s flagship product, Arohar, for KOL promotion in overseas markets represents a new SaaS paradigm for live streaming.
According to the global consulting firm PricewaterhouseCoopers (“PwC”), the metaverse-related market is estimated to reach USD467.4 billion by 2025. Featuring immersive virtual backgrounds and effects, and the ability to create real-time facial animation avatars through AR technology, Arohar’s all-in-one livestreaming solution marks iClick’s first step into the metaverse market. Arohar currently enables users to access Meta and other overseas metaverse platforms, and future upgrades will help accelerate the development of the metaverse ecosystem and promote the transformation of the live streaming industry.
Arohar brings exciting new features to livestreaming including 3D avatars with AR facial micro-expression tracking and real-time facial animation and immersive virtual backgrounds through the AI image processing technology. Arohar is able to instantly detect the physical features of the live streamer and generate a clear virtual likeness and background without a green screen. Through these innovations, Arohar delivers a cutting-edge metaverse livestreaming experience that allows users to enjoy eight key features:
Access to high quality virtual backgrounds;
Create real-time animated 3D avatars;
Enhance facial features with beauty and makeup filters;
Use multi-scene switching to ensure smooth and attractive live streaming;
Remote control of live streaming via App or Bluetooth;
Share mobile game streams with friends and fans seamlessly via screen sharing;
Enhance live streams through built-in massive live streaming resources;
Support live streaming to multiple social media platforms such as Facebook Live, YouTube, Twitch, Twitter, Instagram and more.
Frankie Ho, iClick’s President of International Business said, “We are very excited to announce the overseas launch of Arohar, a breakthrough solution that empowers metaverse livestreaming under our ‘SaaS+X’ business model. Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands’ challenges in the face of rapidly evolving business models and market.”
Arohar is now available on Google Play Store and Apple App Store in North America. For more information, please visit arohar.app.
About iClick Interactive Asia Group Limited
Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick’s mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick’s full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit https://ir.i-click.com.
Safe Harbor Statement
This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company’s business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
iClick Interactive Asia Group Limited
The Foote Group
View original content to download multimedia:https://www.prnewswire.com/news-releases/iclick-interactive-releases-metaverse-livestreaming-mobile-app-arohar-301575567.html
SOURCE iClick Interactive Asia Group Limited
True to its vision of ensuring cybersecurity in the Philippines, the Information Security Officers Group (ISOG) conducted the second installment of its 2022 virtual Metaverse forum series on June 23.
Anchored on the overall theme of “Traversing Beyond the Realm of Cyberspace.” the seconnd Metaverse forum focused on the discussions of the adjustment of each enterprise in the new norm and the measures being done in the integration of the metaverse in their operations. The virtual forum presented diverse and radical insights and significant business opportunities and solutions from great minds.
“This forum underscores our initiative and effort to design, create, and sustain a unified solution in the undertaking of Metaverse in the banking industry. We continue to collaborate with our partner institutions and stakeholders to address concerns and promote safe and effective use of the metaverse for business,” said Archie Tolentino, ISOG President and Landbank of the Philippines’ Chief Information Technology Security Officer.
Joining this virtual forum are field experts, decision-makers, and cyber leaders including banking Metaverse pioneer in the Philippines, Union Bank Senior Executive Vice President, Chief Technology and Operations Officer, and Chief Transformation Officer Henry Rhoel Aguda.
Cybersecurity professionals also gained insights into the Data Reliability & Accessibility within the Security Framework delivered by Arnie Alvarez, the Chief Technology Officer and IT Director of the Enterprise Business Group of Huawei Technologies Philippines. They also gained perspectives on the Bangko Sentral ng Pilipinas (BSP) ‘Financial Services Cyber Resilience Plan presented by Mhel Plabasan, chief person for the agency’s supervision of technology and cybersecurity risk including emerging technologies.
Forum delegates have imparted a knowledge of the concept and implications of the Metaverse and the significance of artificial intelligence in ensuring cyber security through the presentation of Tony Jarvis, Director of Enterprise Security (APJ) of Darktrace. Meanwhile, Palo Alto Network’s Field Chief Security Officer Ian Lim tackled Zero Trust as a guiding principle in securing an organization’s journey into the Metaverse. More exciting Metaverse topics were presented by Exceture’s Chief Information Security Officer and Head of Information Technology Consulting & Software Engineering Mario Demarillas, and BlueVoyant’s Chief Operating Officer Tal Blaustein.
Forum delegates were also engaged in a comprehensive panel discussion entitled “Decoding the New Workspace in the Metaverse”. It was an avenue where industry experts addressed concerns and queries about the virtual presentations. Joining the first panel were Unionbank’s Henry Aguda, Darktrace’s Tony Jarvis, BSP’s Mhel Plabasan, and Huawei Technologies Philippines’ Arnie Alvarez. The second panel discussion with the topic “The Metaverse: Revolutionizing Opportunities” was headlined by Palo Alto’s Ian Lim and Exceture’s Mario Demarillas. Both panels were moderated by SQrity Consulting CEO & President, Ricson Singson Que.
Two more forums
“To make the most of the opportunities in the Metaverse without sacrificing any aspect of the business, it is crucial for information security professionals to be equipped with the right knowledge of this new digital ecosystem. Rest assured that ISOG will support them as they continue protecting cyberspace,” said ISOG’s Vice President Chito Jacinto.
The second installment of the virtual cybersecurity forum was supported by the Bangko Sentral ng Pilipinas, Bankers Association of the Philippines, National Privacy Commission, and the Department of Information and Communications Technology. The last two virtual forums of this series are slated for July 21 and Sep. 1.
Since 2015, ISOG has been organizing programs and events to strengthen cybersecurity awareness and secure network infrastructure in the Philippines. For more details about ISOG and its campaigns, visit ISOG’s official website at http://www.isog-org.ph and socials at LinkedIn: ISOG (Information Security Officers Group), Facebook: ISOGPH, and YouTube Channel: ISOG SUMMIT.
MUMBAI: Vodafone Idea (Vi) is evaluating opportunities on the Metaverse to enhance customer experience, a senior executive said, as the telecom operator tries to stem user drift and pushes to regain subscriber market share.
Vi is “keenly following this emerging technology to see how it evolves,” said Avneesh Khosla, chief marketing officer, Vodafone Idea. “We believe it has the potential to deeply engage with consumers and enhance their digital experience,” Khosla told ET.
Metaverse will enable deep engagement in genres such as gaming, entertainment, retail, education, e-commerce, and social networking, he added.
However, Khosla pointed out that to enable immersive experiences, it was “imperative” that the devices ecosystem achieve scale and economies quickly to reach critical mass.
Rival Bharti Airtel became the first operator in India to foray into the Metaverse through its Xstream multiplex.
Analysts said telcos will look at Metaverse differently for their business-to-consumer (B2C) and business-to-business (B2B) segments.
For B2C, the platform will eventually culminate in faster adoption of the telcos’ 5G services, which are expected to be rolled out by the end of this year.
Prashant Singhal, global TMT emerging markets leader at EY, said: “Right now, no one (retail customer) is asking for 5G. But once you offer experiences enhanced by faster speeds, low latency and more bandwidth, the consumer will start using it. That’s what we saw happen with 4G as well.”
For the B2B segment, which is expected to drive revenues in the near term once 5G rolls out, analysts expect telcos to team up with stakeholders to develop use cases for the Metaverse.
Video conferencing is one of the most logical applications integrating Metaverse into the enterprise offerings of telcos.
Globally, telcos have used the Metaverse to solve various problems.For example, Japanese telecoms giant NTT has created a “digital twin” of the Tour de France to give operations staff real-time visibility of race data to ensure the continuity and safety of the cycle race and to provide insightful visualisations and immersive fan experiences.
A digital twin is a digital replica of a physical entity connected seamlessly to enable transfer of real-time data. The concept can be applied to smart factories to monitor machinery, for inventory management at warehouses, and even for surgery preparation and planning, experts said.
About Google Data Analytics Professional Certification | Includes my opinion
SteelSeries Nova Pro Wireless review: it nearly does it all
Location, celebrity partners unveiled for $150M sports destination coming to Miami-Dade
Everything You Need to Know About the Solana Blockchain and NFTs
‘Selling Sunset’ Star Christine Quinn And Tech Entrepreneur Husband Have Plans To Disrupt The Real Estate Industry
2B3D, Metaverse for Veteran PTSD Therapy, Sends Gratitude
22 Rising NFT Artists to Watch in 2022
NYC Amazon Workers Vote Against Unionizing; Warren Buffett Reveals Big Investments | NTD Business