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BERLIN and LONDON, Jan. 13, 2022 (GLOBE NEWSWIRE) — via CryptoCurrencyWire – Beatport, the global leader of music for DJs, producers, and their fans, and PIXELYNX, the new (metaverse) gaming venture from electronic music mavericks Joel Zimmerman aka deadmau5 and Richie Hawtin, announced today the release of Synth Heads, a series of generative NFTs. The first series of 3,030 unique Synth Heads NFTs will be available to buy on Thursday 27th January via a dedicated Beatport landing page.
For key updates the Synth Heads community can gather on Beatport’s Discord ahead of the drop.
The Synth Heads series imagines a world where synthesizers come alive after the creators go to bed. Synth Heads forms a narrative in which each generative NFT is a unique character all its own. The characters are BØB, Lynn, Pauline, Oscar, Seq-Ee, and Dax 7. The group of living synths are preparing for their own musical adventure bored by the uninventive use of preset sounds by their owner. The synths get connected whenever they have the bedroom studio to themselves.
Synth Heads are created using a process called Generative Art, which algorithmically generates new ideas, forms, shapes, colors or patterns. This process ensures each NFT is completely unique, with some having more rare qualities than others. The series generation pays homage to synth culture, a cornerstone of electronic music creation and performance, whilst also celebrating music instrument history – going all the way back to the first analogue synth created in 1965. Rising, an international creative studio, was the design lead for the project and executed the generative script for the collection.
Owning the unique digital collectible Synth Heads, will give collectors exclusive access to a range of benefits including, but not limited to, becoming members of the Synth Head community, special passes to festivals, unlocking future utility in the Beatport ecosystem and beyond, as well as future NFT and metaverse experiences.
“Beatport has been an early adopter and supporter of the NFT space, as have PIXELYNX founders deadmau5 and Richie Hawtin,” said Inder Phull, CEO of PIXELYNX. “Together we’ve created a special collection for electronic music fans that captures the unique culture of synthesizers in a creative and fun way.”
Robb McDaniels, CEO of Beatport said, “Teaming up with PIXELNYX has enabled us to create a truly unique NFT offering, one which celebrates electronic music culture while providing fans with a value long after the initial purchase. Synth Heads are music fans’ all-access pass to shows, music, the metaverse and more.”
About The Beatport Group
The Beatport Group is the worldwide home of music for DJs, producers, and their fans. Founded in 2004, the The Beatport Group family of companies includes Beatport, the preeminent store for electronic music DJs, Beatsource for the open-format DJ community, Loopmasters, Loopcloud and Plugin Boutique for music producers, and Beatport Media Group for brands and fans of DJ culture. The Beatport Group’s portfolio of products includes an array of high-quality audio solutions to choose from, including: full song downloads, exclusive content from leading labels, a streaming music service seamlessly integrated into DJ software and hardware (LINK) and exclusive sound packs and plugins. All of the content is expertly curated on a weekly basis by a global team that helps define DJ culture. Beatport has offices in Berlin, Brighton, Denver and Los Angeles. Follow us on Twitch, Facebook and Twitter, and Instagram.
PIXELYNX is a new gaming venture which has been created by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Pixelynx’ NFT strategy development and execution is supported by Seven20 Entertainment (management company to deadmau5 and other notable acts and ventures).
Learn more at https://www.pixelynx.io.
Rising is a creative studio with +14yrs experience working with globally successful artists, record labels, events and brands in the tech, gaming and metaverse spaces. Clients over the years have included the likes of the Gorillaz, Swedish House Mafia, Banks, Calvin Harris, Sony Music, Universal and a decade with deadmau5. The aim since inception has been to help clients tell their stories. Content has always been at the core. As the company has evolved it has transitioned into a full motion design studio; creative tech experimentation being their muse.
The company’s first real introduction to blockchain art was working with deadmau5, Emanate and Rarez to produce a series of cards for WAX in November 2020. Since then, the team have worked on several their own projects (one of which earned feature support from AIGA Eye on Design) in addition to external clients, including: mau5trap, deadmau5, Weezer, and Flux Pavilion.
Website | Behance | Instagram | Twitter
For more information, contact:
Farah Syed / Beatport
John Vlautin / SpinLab Communications
Jill Mango / SpinLab Communications
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8567b72e-96b1-4297-821e-f6363a3df80e
Microsoft is buying video game publisher Activision Blizzard for US$68.7 billion, bringing some of the world’s biggest esports titles under its control and expanding its plans for the metaverse.
The deal is the largest ever acquisition in the gaming industry, dwarfing even the headline-grabbing US$7.5 billion deal Microsoft reached with ZeniMax Media in 2021.
Upon completion, Microsoft will become the world’s third largest gaming company by revenue, behind Tencent and Sony.
Activision owns some of the biggest video game properties in the world, including World of Warcraft, Diablo, and Call of Duty, while it also publishes the hugely popular Overwatch and Starcraft games. It also bought esports organisation Major League Gaming (MLG) back in 2016.
In recent years, Activision has established the Overwatch League and Call of Duty League professional esports competitions, both of which have attracted investment from high-profile figures who own franchises in traditional sports.
Activision claims to have 400 million active players in 190 countries and Microsoft plans to bring as many titles as possible to its Game Pass subscription service, which is available on PC, Xbox, and on mobile devices via the cloud. Furthermore, it is almost certain that any future console and PC titles made by Activision will be exclusive to Microsoft’s platforms.
This user base represents a huge potential market for expansion while Activision’s library will be a huge driver of subscriptions that will tie customers into Microsoft’s ecosystem. In a single swoop, Microsoft has not only strengthened its gaming business but also its esports credentials and its plans for a metaverse that will encompass multiple technologies and business divisions. On top of that, Microsoft immediately becomes a major player in mobile gaming via Activision’s King Studios, the developers of Candy Crush.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and chief executive, Microsoft. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”
“Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them,” added Phil Spencer, chief executive of Microsoft Gaming. “Together we will build a future where people can play the games they want, virtually anywhere they want.”
The deal is expected to close in 2023, after which Activision would report to Spencer as a division of Microsoft Gaming.
Walmart isn’t the first marketer to show budding interest in the metaverse, but a potentially substantial push to build out its offerings could go a long way in sparking more mainstream adoption of technologies that are foundational to the channel, including cryptocurrencies. The big-box store is the largest retailer in the world, reaching a massive audience of shoppers, and rivals may follow Walmart’s lead in ramping up their bets lest they lose an early-mover advantage in a market some view as the next evolution of the internet.
That said, many metaverse-related technologies like NFTs haven’t served a purpose in marketing beyond one-off stunts or generating some headlines. But the broader vision of what the metaverse could eventually become is appealing to companies like Walmart, with shared virtual realms acting as a venue for customers to try out experiences and products and eventually make purchases of digital goods as they look to customize their online avatars and living spaces. Though businesses clearly smell an opportunity, consumers haven’t quite come around to the idea, even as categories like gaming provide a loose sense of what’s possible in the metaverse.
Some groundwork has already been laid for Walmart’s metaverse approach. Last year, it began seeking a digital currency and cryptocurrency product lead, following in Amazon’s footsteps. Recent executive changes point to a possible strategy switch-up. Longtime merchandising chief Scott McCall is retiring, Bloomberg reported, while Chief Customer Officer Janey Whiteside — a key player in rounding out Walmart’s e-commerce playbook — will depart in March.
Walmart dipping its toes in the metaverse could support other ventures that are important to staying competitive in retail. In 2020, it introduced its long-awaited Walmart+ e-commerce portal meant to tackle the growing threat of Amazon Prime. Several of the trademark applications were also made under Walmart Connect, the marketer’s fledgling advertising business. Walmart has quickly built out the unit as the demand for retail media soars during the pandemic and packaged goods brands seek alternative targeting methods to cookies, which are being phased out next year.
Other marketers are more firmly planting their metaverse flags. Nike in December acquired RTFKT, a digital studio that designs virtual collectibles like NFTs. The sportswear marketer also recently established Nikeland, an interactive experience inside the Roblox gaming platform that lets visitors participate in activities like dodgeball and trying on virtual apparel.
Public Mint opens at the price of 0.333 Ethereum. The project has opened an Early Mint Allow List with Limited Spots available, which allows minting 1 day early on January 22, 2022. Registration is Required for Early Mint. Registration can be found at: https://456collectorsclub.com/public-mint-early-access-registration
Zevi G is a prolific and steadfast artist who uses his studio to bring unanticipated creations to life. In a world where love, unity and kindness have become a scarce commodity, Zevi is determined to make a change using his art and many compelling characters to spread this powerful message.
The 456 Collector’s Club by Zevi G is a collection of 4,560 unique algorithmically created NFTs featuring characters from Zevi G’s signature series “456 Land”. Holders become members of an exclusive Art Club and continually unlock redeemable artwork in intervals as the community grows, get access to future community events, and digital experiences.
Zevi G was never intimidated by his underprivileged and very orthodox upbringing, on the contrary, that became the very essence of his strength and will, to turn his life around and reach others with positive and relevant messages. Each 456 Land sculpture comes with its own personality and features different traits such as the angel with its thin legs and wings, or the soldier with its buff chest. The childlike characters with eyes full of wonder appear as a musician, a roofer, a jeweler, a guitarist; a world of references and emotional memories that is personal and reflects on the artist’s past.
456 Club holders get Utility. After holding for 1-month owners can claim a 1×1 print of the exact NFT they own. After holding for 4-months holders will be able to redeem a 7 in. by 7 in. Namaste Sculpture in the corresponding color of their NFT. There are 10 different colors available with some colors more limited than others. Each sculpture will feature an NFC chip that provides the owner with continual digital experiences and helps pair the physical item with the NFT.
Anyone who mints 3 or more NFTs is entered into a raffle for a 5 ft. Diamond Hands Bronze Sculpture valued at $175,000.
Each NFT is a raffle ticket to win a 26-inch Diamond Hands Resin sculpture valued at $10,000 – 5 winners total (3 white, 2 Blue).
Join the conversation on Discord to learn more about additional giveaways!
Mint a 456 Collectors Club NFT to join the club and become a member is the first community to dedicate its purpose to spreading the message of love and unity through physical and digital art. Register for Early Access.
456 Land: http://zevigart.com
SOURCE 456 Collector’s Club
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