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Alexa Together review: Amazon’s elder care service helped me stay connected to my parents from 300 miles away



Every morning for the last four months, an alert has popped up on my phone between 4AM and 6AM, saying, “First activity of the day detected for Michael at 4:39 AM.” Thankfully, I don’t see it at that time. But later, when I’m actually awake and scrolling through my notifications, it’s a quick mental check telling me that my dad, who lives 300 miles away in Florida, is up and moving around.

In January, we started a trial of Alexa Together, a new $19.99 a month service from Amazon that uses its digital assistant to somewhat unobtrusively keep tabs on a consenting family member or loved one. Six months of the service comes bundled with the $130 Echo Show 8, or you can get a 6-month free trial if you already have an Echo device. Using cues from my father’s interactions with Echo speakers and Alexa-connected devices in his home in Florida, Alexa Together kept me informed here in South Carolina without bothering him and without me needing to remember to call and check in (yes, I am a terrible daughter).

Why would you want this service? Because technology, including smart connected devices, can make it easier for aging Americans to stay in their homes for longer. Specifically, Alexa Together can help a caregiver who doesn’t live with an aging loved one maintain a near-constant connection through those smart devices and provide help more easily and quickly when they are needed.

While Alexa Together is not the first service to offer features like this, it’s certainly the most affordable and accessible. It’s also easy to set up and manage, especially if you are already familiar with Echo devices and the Alexa app.

A key feature of the US-only service is a direct line to a 24/7 Urgent Response service, where trained agents can request 911 dispatch in an emergency or contact a friend or family member. It adds a hands-free way to get help, which could be crucial if my dad fell down or was in the type of trouble that meant he couldn’t reach a phone. All he needs to do is call out, “Alexa, I need help,” and the Echo speaker would connect him with an operator.

Thankfully, we never needed this service, but we did test it out, and it worked as advertised. Dad had to ask twice, but the second time he said, “Alexa, call for help,” the Echo Show 8 dialed the response center, and the call was answered within three rings. He could hear and talk to the operator, and they knew who he was.

I received a text message immediately when my dad called Urgent Response, then I got notifications from the Alexa app following through on the event.

As soon as my dad connected with the service, I received a text message (not a notification from the Alexa app, which I’d likely miss). This informed me he’d connected with the response center and then the app followed up with notifications when the call was complete, prompting me to check in.

Of course, there are many well-known wearable medical alert devices that carry out a similar function, and an Apple Watch can connect you to emergency services with its SOS feature, plus newer models have fall detection capability. But wearables require someone to actually wear them. If that’s an issue with your loved one, Alexa Together is a good option.

While Alexa Together isn’t quite at the level of a dedicated medical alert system — it relies on Wi-Fi, so it would be no good if the internet went down, the power went out, or if my dad tripped in the garden — it’s also nowhere near as expensive as many of those systems. Plus, it turned out to be a perfect way to slowly introduce the concept of smart home tech into my older parents’ home. I’ve been trying for years to get my dad to use smart home devices, and this is the first time anything has stuck.

Dropping in on my Dad’s Echo Show 8 using an Echo Show 10.

Alexa Together: Setup, features, and testing

My father is in his late 70s. He lives with my mother, who is the same age, and they’ve had smartphones for a few years now. But they turn them off when they’re not using them. Like many people in their Boomer generation, they are more comfortable with computers than smartphones. (Yes, they still have a landline.) They’ve used Alexa, and are familiar with smart devices, but mainly because they visit me.

Getting them set up with Alexa Together was straightforward and we did it all over the phone, each using the Alexa app on our smartphones. You don’t have to do it together, but I wanted to walk through it with my dad and make sure he was comfortable with what he was getting into. There are many privacy concerns around using Alexa in your home, especially regarding advertising, and we’ve addressed the data privacy features of this service in our sidebar. If you are not comfortable using Alexa because of these concerns, this service is not for you.

The most challenging part of the process was setting up the Echo Show 8 in his house. (He accidentally enabled Amazon Kids Plus, which meant none of the calling features worked at first). Both parties need their own Amazon account logged into their respective devices. The care receiver needs at least one Echo speaker. The Echo Show 8 is a good option as it has a screen and camera for video calling, although if you are going to add a lot of additional smart home devices, consider an Echo Show 10, which has a smart home hub built in.

The activity alerts Alexa Together sends.

The care receiver also needs to verify a mobile phone number with a text message and verify their address for the emergency response. On my end, after I’d accepted the terms and services (see sidebar) and provided his email address, I had to create a pin for the Alexa Together portion of the Alexa app. This is where I can see his activity feed and access some areas of his Alexa app to help him remotely.

Amazon recently added a “Circle of Support” feature, which was promised when the service first launched in December of last year. This lets up to 10 people be “caregivers,” with one maintaining “primary” status and the only one who can manage the Remote Assist feature. You can also add the care receiver’s spouse as one, so they can get the alerts, too — helpful if one half of the couple is more active and out and about than the other.

Amazon sent my dad an Echo Show 8, an Echo Dot (4th gen), an Amazon smart plug (which we plugged a lamp into), and one Philips Hue light bulb to test Alexa Together with. This setup retails for around $250. While all you need to get started is an Echo speaker for around $40, what he received is the minimum amount of kit you’ll need for a three-bedroom home so the service can be accessed throughout the house. This is because the activity feed, which is the main feature you’ll interact with, requires the care receiver to actually use Alexa by interacting with devices such as smart lights or smart plugs or making a request of Alexa on an Echo speaker.

You can also tie in third-party fall detection devices to the service, with an upfront cost but no additional monthly fees. These currently include the $250 Vayyar Care, a wall-mounted device designed for bathrooms that uses sensors and radio waves to detect a human figure falling, ATS’s SkyAngelCare, a $170 fall-detection pendant that communicates over Wi-Fi to Alexa, and AltumView’s smart activity sensor, a $250 fall detection camera that transmits stick-figure animations rather than video to protect privacy.

I had put a first-gen Echo Show in my parents’ home a few years ago, and they use it primarily as a picture frame. With the new smart home gadgets — and the knowledge that he was in some way communicating with me by using them — my dad actually started to ask Alexa to turn on the light or turn off the lamp. They also started to use the assistant for more things than just their shopping list.

As mentioned, the main feature of Alexa Together you, as the caregiver, will interact with is the activity feed and alerts. The feed, which is housed in the Alexa app, gives a zoomed-out view of the daily Alexa interactions of the care receiver without divulging just which 1950s rocker my dad was listening to on repeat. The service also sends you an alert confirming there was activity within a specific time window (which you can adjust) and one if no activity is detected in that time. I quickly found I became anxious about receiving those daily alerts; for obvious reasons, they don’t always arrive at the same time.

The one time I got a “No activity” alert — meaning no one had interacted with the assistant in the designated time window — I immediately called their landline. Everyone was okay, but their routine had changed that day. I was impressed that Alexa had detected this anomaly. When it comes to elder care, anomalies indicate changes in routine and are critical indicators of health and well-being. However, there wasn’t a problem, only a change in routine.

The Alexa Together interface is in the Alexa app, this shows the home page, activity feed, and Remote Assist settings.

This is where setting up motion or contact sensor integration would be useful, something that requires no action on their part other than to walk past it. For the setup we had, most of the interactions needed to be active. The Echo Show and 4th generation Echo Dot can detect when someone is near them, and trigger a “first activity” alert. However, only the first motion event will register, general motion detection won’t show up in the activity feed, and if you only have one or two devices registering motion it could easily be missed.

Using an Echo Show 10 or other devices with a Zigbee smart home hub would let you set up compatible contact and motion sensors to add more signals, such as when a medicine cabinet was opened, or if there was motion in the bathroom. I wasn’t able to test any of this with the equipment we had, but you would have to scroll through the feed to see this activity as you can’t customize the alerts. I’d like more options for setting up alerts (such as when specific devices are triggered — so I could know my dad took his medicine). Currently, you can only choose to be alerted to no activity and first activity.

If my dad hadn’t answered the phone following the No Activity alert, I could have used the Drop-In feature. Usually, you can only Drop In on other people’s devices if they give you permission in the app. With Alexa Together, you can go into the care receiver’s account using Remote Assist and enable it on each Echo speaker individually. This is different from Alexa Calling, as the person doesn’t have to actively answer the call; it lets you tune into their Echo Show and see and hear what’s going on. Yes, it’s creepy, but there is an audible warning when a Drop-In starts, and the feed is fuzzy for a few minutes to give you the chance to move out of the way. It’s less intrusive than having a dedicated security camera in my parent’s home, something I know people looking after family members from afar have tried to use, with mixed results.

Remote Assist is the other feature I found helpful. As someone accustomed to painfully dealing with tech support requests over the phone, things were much more straightforward. Remote Assist allowed me to go in and adjust settings on my Dad’s Echo devices in Florida using my Alexa app here in South Carolina. I could turn off Do Not Disturb, enable Drop-In, and change the wake word, among other things. It also lets me set reminders for him — such as times to take medication — that would audibly and visually appear on his Echo speakers. I can also add things to his shopping list, add contacts to Alexa Calling for him, and set up music and podcast services.

These Remote Assist features aren’t a free-for-all. I only have access to certain controls. This does feel limiting, and features I couldn’t access didn’t make a lot of sense. For example, I couldn’t disable the Amazon Kids controls he’d accidentally turned on, so I had to walk him through it over the phone. What you can and can’t do feels a bit random. The Remote Assist interface is also a little buggy and very slow at times.

One thing I wanted to do and couldn’t was create Routines remotely, though that feature is on the way. While I couldn’t test it, the company provided examples of what you will be able to do, such as setting up a Routine triggered by my dad turning off his alarm that would turn on the light, tell him the weather, and start playing the news. Other examples included turning on all of the household’s smart lights at sunset or setting up a goodnight Routine where Alexa will turn off smart lights and play sleep sounds. Amazon says the care receiver will get an email whenever a Routine is set up for them.

My dad found the service helpful, too, saying it was reassuring knowing that just by turning on one of the two new smart lights, I knew they were up and about. He has also started to use Alexa more (which is clearly part of the company’s goal here), and he likes it. “We’ve been using the system for entertainment, diary prompts, delivery updates, our shopping lists, and an additional information source,” he says. “We have looked upon the expanded system as an asset, not an intrusion, and we have been well satisfied with its performance.”

You need an Echo smart speaker to use Alexa Together. An Echo Show 8 is one of the better options, as you can video call and Drop In with your loved one.
Photo by Dan Seifert / The Verge

Alexa Together: Should you subscribe?

While I found all these features useful, alone, they are not worth $20 a month (Alexa’s previous service, Alexa Care Hub, did a lot of this and was free). What you are really paying for is the Urgent Response feature, which adds another layer of peace of mind. Mainly because it’s entirely hands-free; as long as my dad can talk, he can get help. But you can set up a free Emergency Contact feature without having to pay for Alexa Together. This lets you designate a contact as someone who Alexa will call and text when they say, “Alexa, call for help.”

If you’re an OnStar member, you can use its Alexa Skill in the same way as the Alexa Together Urgent Response feature. Another option would be to set your parents up with a monitored security system, such as Ring or Simplisafe, which has a similar low cost for monthly professional monitoring but comes with a higher upfront equipment cost, plus they’d need help installing it.

Bearing these alternative urgent response options in mind, I’d like to see a free tier of Alexa Together without Urgent Response, with the option to upgrade when you want to add to it. I also think it’s limiting that two Amazon accounts are required, meaning someone can’t use this service alone (without a caregiver) or just with a spouse or live-in caregiver. Many caregivers who live with the person they care for might find this service helpful, especially if they travel or work out of the house.

Overall, I think Alexa Together is an impressive system that has the potential to get smarter and more valuable. Compared to a lot of smart home products and medical alert devices that try to achieve similar results, Alexa Together is relatively inexpensive and easy to use. And it does what I want it to do: feel connected to my parents throughout the day even though they’re hundreds of miles away.

Photos by Jennifer Pattison Tuohy / The Verge

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The new Framework Laptop is another step toward a truly modular gadget



A little more than a year after announcing the first version of its ultra-repairable, upgradeable notebook, Framework is launching the second-generation Framework Laptop. It’s meant to be substantially faster and a little more sturdy, but mostly it’s a signal that Framework is serious about building truly long-lasting devices, and might actually be fulfilling the often-promised and rarely-delivered dream of upgradeable, modular gadgets.

The new Laptop’s headline spec is the processor: It comes with a 12th-generation Intel Core i5 or i7 chip, with the top-of-the-line, $2,049 model running the Core i7-1280P. (That’s a full generation jump from the current model, and these new Alder Lake chips promise big performance improvements and a boost in efficiency.) The base model, which runs a Core i5-1240P, starts at $1,049 fully assembled. All are available for pre-order now and start shipping in July, though you shouldn’t expect one too quickly: Framework is using a pre-order system to manage demand, and seems to anticipate shipments taking a while.

In addition to the performance jump, Framework also re-built the Laptop’s top cover, which it says is now much more rigid than before. That’s a welcome change: When The Verge’s Monica Chin reviewed the first model, the Laptop’s unavoidable flimsiness was one of the device’s worst qualities. Beyond that, Framework also said it has “carefully optimized battery life,” which was only average on the last model.

Most of the other specs haven’t changed: The new Laptop still has a 13.5-inch screen, weighs a shade under three pounds, and has the same decent keyboard and trackpad. In general the new Framework Laptop sounds like a nice, if fairly predictable, improvement on what you can buy already. It’s worth noting, though, that even the existing model is already a meaningful upgrade over what the company launched last year: Framework has added Wi-Fi 6E support since launch, and offers a handful of new dongles for its expansion ports. That’s Framework’s whole thing, really; the Laptop isn’t a static device, it’s an ever-changing one.

The new Framework Laptop is also an upgrade to the old one.
Image: Framework

Which raises the real question for Framework: how do you launch a new laptop when your whole company is based on letting people upgrade and improve their laptop without just having to buy a new one?

That’s where Framework’s announcement gets cool: the new chipset is also going to be available in Framework’s Marketplace, meaning you can buy a mainboard with a 12th-generation chip and slot it into your existing Framework Laptop without having to buy a whole new device. Or you can opt to replace your top cover with the new, stronger one, without changing anything else. (The Upgrade Kit, which includes both pieces, starts at $538.) Framework is planning to continue selling the first-gen Laptop at a discounted price of $899 while its inventory lasts, too, so you can start on your upgrade path whenever you want.

The idea behind Framework’s announcement is really more exciting than the announcement itself. Framework’s plan for building longer-lasting laptops could only work if the company stayed committed to upgradeability, and made sure to do right by the users who bought its devices on the promise of future upgrades. We’ve heard that promise before, of course, whether at the beginning of Alienware’s failed Area-51m dream, Google’s canceled Project Ara, or Intel’s semi-upgradable NUC Extreme and abandoned Compute Card initiatives. These things don’t tend to work out.

It’s still very much an open question how long Framework will support its original chassis and design, given how many companies have made promises about modularity and longevity only to break the system as soon as a shiny new thing came along. The new Framework Laptop is both a new thing and a thoroughly backwards-compatible thing. That’s a big deal.

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I tried (and failed) to channel my inner Bezos



We live in an age where the power of narrative is so strong that it has become the defining way to build organizations, products and brands. In recent decades, the tech industry has presented itself as the savior to all of our problems, and now dominates so much of our culture as a consequence. And there is a quasi-religious fervor to this, especially when we look at the lionization of certain individuals, or the fact that paid-for-marketing-types are called “evangelists,” and the in-group mentality that forms afterward.

If the model for this sanctified tech guru was Steve Jobs, then its most recent exponent must be Elon Musk. Musk’s rise coincided with a vacuum left in the wake of Jobs’ demise, and his image – his personal brand – has been tweaked several times in the last two decades. Compare this footage when he received his first McLaren F1 to a . And Musk’s savviest piece of personal branding is to make him an aspirational figure both as an engineer and entrepreneur.

Noted philosopher Andre Agassi once said that “image is everything,” and that was back in the days before social media. It’s something that I’ve been thinking about a lot recently after watching Apple TV’s WeCrashed. There’s a scene where Anne Hathaway’s character enlists the help of a personal branding expert who asks her, deep down, what sort of person she wants to be. It’s a scene designed to emphasize her inner turmoil at the time, but it got me wondering. Were these consultants invented for the purposes of the story, or do they really do exist?

It turns out that there’s a whole industry of people helping the titans of industry massage their personal brand. But branding, in this context, isn’t the same as styling or something similarly superficial. Its boosters would say it’s a combination of psychotherapy and marketing that, when done properly, is about resolving deep-seated internal conflicts in your psyche. And yes, you might need to pick a pair of shoes that test well with adults aged 29-45, but it’s a lot more about crafting a story around you, about you, which you can present to the wider world.

Branding consultant Lucy Freeman says that many of her clients reach their late ‘30s or early ‘40s and feel suddenly unmoored from their own personalities. “They come to this realization that [having reached a point of leadership in a company] they’ve let themselves disappear,” she said. That’s a problem, especially if they’re now expected to take on a more public-facing role and now need to “fight their way out of the company brand.”

Branding expert Am Golhar says that, often, it’s about how people “want to be perceived” that drives them to seek out help. Ed Zitron, owner of PR agency EZPR, agrees, saying that the point of personal branding is to gain “attention with the media,” so a person can “position themselves as good at, or smart, about something.” He added that “third-party validation is huge: You’d rather listen to a reporter that’s ostensibly done research on something than an ad or piece of marketing collateral.”

Emerge founder Emily Austen recruits a behavioral psychologist as part of her process, with a mission to help identify “what [the client’s] POV should, or could, be to have the space to say something others cannot.” She added that being seen as an “entrepreneur has become a status symbol,” a phenomenon supercharged by the ability to broadcast what you’re doing over social media. “It satisfies the [public] fascination with success, and it looks glamorous and exciting,” she said.

I also asked if it would be possible to drag some random from the street, My Fair Lady style, and turn them into a branding superstar. Golhar says that there’s “got to be something there,” citing the example of Gemma Collins, a British reality TV star who leveraged her larger-than-life personality on The Only Way is Essex to become a household name.

All of the people I spoke to described, in one way or another, a process whereby the figure looking to change has to first interrogate themselves. Golhar says that it’s about them going through an “alignment process [to discover] who they are.” Thought Leadership PR founder Helen Croydon added that the questions you ask people include “why they chose this career path” and what are their “talking points.” Before you can brand, or rebrand yourself, you need to understand what it is that you’re selling.

One common anxiety that clients share is the belief that they’re about to become a strutting diva. After all, executives don’t need a brand, which sounds a little too much like caring about what other people think of you, do they? (I mean, we all do care about what other people think about us, but it seems gauche to do anything so drastic as to do anything about that.) Freeman says that the process is more about re-discovering your “non-negotiables and absolute truths.”

Another thing that came up repeatedly was a desire for these figures to demonstrate that they were an expert in the subject matter at hand. “They do care about their image,” said Croydon, “but [they’re] more concerned with portraying professional expertise in their industry.” The hope is, as always, that the greater your esteem, the more you’ll be able to leverage that into future opportunities.

There are shortcuts, if you can afford it, that will help cut some of the time it would normally take to build your new brand. Croydon, for instance, explained that agencies will hire journalists to ghostwrite material on behalf of their clients. She herself employs a number of writers who can produce such content in the service of furthering someone’s brand. Not, she explains, because the individuals can’t do it themselves, but often they’re sufficiently time-poor that they need the help.

Zitron has made his name as a vocal critic of much of what the PR industry does and isn’t a fan of the idea of personal branding at all. “There isn’t an honest [process],” he said, “personal branding is intentionally choosing what you want to share with the world at large.” That, however, “involves hiding specific things, or intentionally obfuscating parts of your life so you look better or are accepted by more people.” “If you are building a narrative for a singular person that is not ‘this is their history and this is where they’ve got to in their lives,’ then you are intentionally misleading people.” Zitron added that while there is “nothing wrong with trying to present your best self,” which, of course, we’re all doing a lot of the time, there’s a problem if “you are doing so with malicious intent.”

But despite Zitron’s warnings, I did want to explore the world of personal branding, hell, it might even help me in my career. Freeman was kind enough to sign me up for a 90-minute session where we would delve into what exactly my personal brand was, and what it could be. She started by asking me questions about what I like, what my values are and what brings me joy. Then we moved on to questions about what I’d like to do more and less of, looking for problems in my day that I’d like to get past.

Then we spent a long time discussing, for instance, how my friends, family and co-workers perceive me – or how I think they do. These were, I’ll admit, hard questions, and there’s a noticeable pause when I’m asked Who do you tell yourself you are? The follow up was harder: Who are you afraid to tell yourself that you are? It was heavy stuff. Now, in any normal story, this is the point where I reveal I’ve got lots of good tips on finding my own personal brand to share with you. But that didn’t happen, mostly because, based on my responses, Freeman told me “you have never, actually thought about [your authentic self] for a second.”

Ah. Maybe it’s true, then, that in order to cultivate a personal brand that there has to be some nugget of raw something that can be shaped into something more effective. I wonder, too, if you don’t require a fairly hefty dose of self-belief, enough to propel you toward the idea of considering your brand in the first place. Clearly that is something I’ll need to work on.

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Microsoft tests Windows 11 desktop widgets with web search bar



Microsoft is adding an optional web search to the Windows 11 desktop in the operating system’s latest Insider Preview Build. The company describes the feature as “lightweight interactive content” — the first, it says, of many such tools it’s considering adding to Windows 11 — but let’s call the thing what it really is: a widget.

Not everyone signed up to the latest Windows 11 preview build will see the new search box, but anyone who does and doesn’t like it can disable the feature by right-clicking on the desktop, selecting “Show more options,” and then toggling “Show search.”

If you are running the latest preview build, you’ll also have to restart your computer to give the search box a chance to show up.

Is it a useful feature? Probably for some, and probably not for others. It’s a web search rather than a system search (which you can add to the taskbar in Windows 10 and 11 for easy access), and could be useful if you need to quickly pull up content after starting your machine from scratch. But most people, I suspect, constantly have at least one browser window open, and will probably find it easier to search from there than go to the desktop. (A cynic might note that it’s also another way for Microsoft to steer users to Edge and Bing.)

At any rate, it’s interesting to see the company play with desktop widgets, as opposed to corralling these tools into a separate panel (for more on that, see our review of Windows 11).

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